15Jul

15 Tips in Scaling Your Marketing Business

15 July 2020 MarketingScaleurs 312

Congratulations on taking the first step toward scaling your marketing business into a sustainable enterprise!

In this ebook you will determine some of the most common pitfalls made by young companies in the early days so you can do your best to avoid them. We all know ‘learning from our mistakes’ is part of the drill when it comes to startup growth. But who wants to make mistakes? Wouldn’t it be great if you could minimize some of the pain that comes with turning your passion into a profitable enterprise?

Download it HERE!

Become a Successful Scaleur

I hope this blog will prove to be helpful in your endeavor. After all, Scaling is a strategy that can only be mastered by a scaleur who is an ardent learner and considers real-time business priorities.

Marketing Scaleurs is a scaling company helping entrepreneurs scaling your marketing business. To accomplish this we help businesses strive and succeed with growth marketing, product development, and more. How do we do it? We create custom growth plans for startups, entrepreneurs, and scaleurs in order to help them gain traffic, generate leads, and increase their revenue. If you want traffic, leads and sales, send an email to Marketing Scaleurs today, and you will start getting results in no time!

15Jul

The Four Ss of Scaling Marketing

15 July 2020 MarketingScaleurs 319

Roughly 50 million startups are born each year with the intention of eventually becoming profitable businesses. Entrepreneurs dream of beginning their startup with next to nothing and growing their business to a million-dollar company. But the truth is, you may not be ready to scale your business in this way. That is why you need a proper Scaling Marketing strategy.

If growth causes your company to stumble because of confusion, insufficient staff, miscommunication, inadequate manufacturing or delivery capacity. Then you’re going to have unhappy customers. Manual processes that worked fine when you were small now won’t let you move fast enough. You’ll either be putting out fires or desperately trying to keep your head above water. The stress begins, and you start to panic at the thought of seeing your entrepreneurial vision go up in smoke. Just when you thought you were on the cusp of taking things to the next level.

Startup Genome surveyed over 3,200 startups and found that 74 percent of them fail due to premature scaling. If you don’t start out with the right business model or the right systems in place. Then it is almost impossible to effectively scale.

Scaling a business means setting the stage to support growth in your company. It means having the ability to grow without being hampered. Also, it requires planning, some funding, and the right systems, staff, processes, technology, and partners.

It is your job to put together a marketing plan. You might feel overwhelmed, but do not worry. You can take most of the marketing plans and ideas described in the next chapter. Then scale them to your specific business needs, audience, and strategies.

Scaling a business is not for the faint of heart. It’s a mind-bending journey that causes millions of business owners around the globe to either throw in the towel. Or avoid risk entirely and suffer from smallness and mediocrity.

Most of these businesses fail because they are ill-prepared to face the real challenges involved in scaling. Either they don’t have the bandwidth to keep up with the sales demand or production. Miss out on major opportunities due to fear, or keep making the same mistakes over and over. Because systems and processes aren’t in sync with the rate of growth.

To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to take the leap into the giant unknown – to make your impossible possible.

The four Ss for Scaling your business

How to start expanding your business so you can move past any obstacle, take strategic BIG picture risks, and fulfill your dreams of business expansion and skyrocketing profit?

– STRATEGY – Create your scaling roadmap, build a plan to achieve it, include strategic milestones and produce an ever-flowing stream of cash flow with consistent profits

– SYSTEMS – Improve systems and processes that facilitate scaling to generate mores leads and sales

– SCALEUR- MINDSET – They are entrepreneurs who has the desire to scale up their marketing business. First, scalability is a mindset. Think big to become big. Once you get your mind in the game, scalability becomes way easier. Then, establish a powerhouse team that functions well without you.

– SUCCESS PANEL – when you are tracking the right things, growth becomes a much simpler task. Get actionable data with DashIQ. Multiply your business growth—and empower you to soar in the air with the greatest of ease.

Scaling a business is not easy, it is a difficult journey that causes many business owners to throw in the towel.

Become a Successful Scaleur

Marketing Scaleurs is a scaling company helping entrepreneurs scale their marketing efforts. To accomplish this, we help businesses strive and succeed with growth marketing, product development and more. How do we do it? We create custom growth plans to startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. If you want traffic, leads and sales, send an email to Marketing Scaleurs today, and you will start getting results in no time

15Jul

Scale Yourself First

15 July 2020 MarketingScaleurs 317

Many CMOs embrace the idea of scaling their marketing business but overlook something equally important: scale yourself first to strengthen your growth mindset.

If you’re an ambitious person, you’ll inevitably hit a wall. It sounds pessimistic, but it’s actually a sign you’re doing something right. At points throughout your career, you’re guaranteed to feel overwhelmed, burned out, uncertain, and defeated. You’re likely the kind of person who takes on as much as you can in any given role, so it’s not surprising people keep giving you new things to do, new problems to solve. Whether you get to move up, however, depends on what you do next. Time to scale yourself.

The key to scaling yourself is to understand yourself first. Not just your skills but also your energy! Energy management is the hidden key to getting more done. Energy management is the combination of physical, emotional (how you are feeling at a given moment), and mental energy. What drives you, how do you recharge, what are your ambitions, what do you take from your past, what is going on in your brain, and so on. Get a grip of who you are, what you want to achieve in life, and understand where your energy is coming from.

The Gingerbread Tool is a great tool I learned doing my Master’s in management at Vlerick. It will help you find your seven main attention points in life. Some guidance:

Only drawing is allowed (no words can be written)
Set your alarm for 5 minutes (as you have 5 minutes to accomplish it, so you don’t overthink)
Draw the first thing that comes up your mind
Don’t forget, have fun

Now its’s your turn.

Brain -> whats the one thing that pops in your head: eg work – family – getting that promotion – ..
Past -> whats the one thing you take with you from the past -eg prize – recognition – a memory of a loved one
Happiness: whats the main thing that puts a smile on you? Being surrounded by people, having a drink, working, looking after my kids
Hobby
Future – where do you see yourself when being retired? Eg a second house – living abroad. – being a teacher – good charity
Love Whats the main thing you love the most: your family – being happy – progress
Work : whats the main thing you want to achieve? Eg 9 to 5 is fine – new promotion – being an entrepreneur –becoming a scaleur

Done with the test? It is extremely helpful to know about oneself to scale as a leader. Understanding this will help you find greater motivation where you’re already primed to look for it. It also helps to understand those around you. It will allow you to be extremely effective and persuasive in conversations with others when you know which way they’re oriented.

If done right, this role will positively impact your entire (marketing) company. It’s really not just about you. When you’re running a business, it’s easy to forget how many people are counting on you to do your job well and on time. There’s no greater frustration for a motivated team then to be blocked by their CMO. If you scale yourself first, you will get more done than you thought was possible. Then it’s time to scale your marketing business.

Now you can scale your team!

Scale Yourself