Go for One Big Goal: On Goal-Setting, Focus, and Productivity
Once you have found your team, it’s time to focus on a common team goal-setting. You need a bridge between creating the team and being able to track their success in accomplishing goals. To do so requires setting and paying attention to goals (often thought of as quotas). Be realistic in terms of what you expect from your new hires and employees; it may take time for them to adapt to your business and marketing plan.
Tracking your team’s marketing performance guarantees a smooth transition for both current and new reps. “Stack” your team members side-by-side to make sure everyone is on the same page in terms of performance. Keeping an eye on your marketing analytics can help detect bottlenecks and other problems that could be holding your team back.
If your marketing organization isn’t productive, how can you realistically expect to scale? Productivity is about maximizing your time and tasks within a reasonable time frame. Depending on who you ask, priorities vary. A healthy knowledge of productivity tools shows that you’re motivated and skilled at time management. Popular tools include Slack, Trello, Google Drive, and Dropbox.
Too often, people assume that you should only focus on one thing in your life, period, but that’s not what this strategy is about. It’s about being smart about what you pursue. Yes, you can achieve a lot of things … just not at the same time. You can’t build a career, get in shape, compete in marathons, write a book, invest in a business, have kids, and travel the world all at once, but you can do all those things over a lifetime.
I stick to one major priority per area of my life. I’ve categorized my life as follows: career, health, learning, money, and relationships. That means I never work on more than one major project per category. I either write a book or create an online course. I also learn only one skill at a time, and I am either saving my money or looking to invest it (naturally, I’m saving most of the time). But what’s important to understand is that when there’s no structure, there’s chaos.
The natural thing for most people is to start a goal-setting or picking one priority to focus on. But unless you have trained your mind to focus on one thing, it’s not a smart thing to do.
Scaling up a business with a strong marketing component does require that you are able to set, focus on, and accomplish your goals. That is part of having that scaleur’s growth mindset. As a business owner, you may have to go from “I want everything” to “I appreciate what I have.” It is about controlling your desires to achieve a greater outcome.
Instead of having lots of small goals that are mostly meaningless, go for a few big goals. Try knocking off one every few months or even once a year if you have to. My current goal-setting is to pivot my career in a new direction. Then straight after that, I’m going to knock off some big speeches to up my public speaking game. Other than those two items, that’s about it. This strategy puts the primary focus on only one or two goals, so you get results faster.
You may find that as you gain momentum and see results quickly, you don’t need the motivation to reach that one big goal — your results become your motivation, and that requires all your energy and focus.
Not yet convinced? Take these two-minute tests:
- Test 1
- Set your alarm for 1 minute.
- Write out the alphabet from A to Z, followed by the numbers 1 through 9, as many times as you can.
- Example: a – b – c – d – e … – z – 1 – 2 – 3 – … 9 – a – b –
- How many characters did you draw?
- Test 2
- Set your alarm for 1 minute again.
- Alternate writing the sequential letters and numbers.
- Example: a – 1 – b – 2 – c – 3 – …
- How many characters did you draw this time?
I bet you have fewer characters in Test 2, right? It has been proven that multitasking is hard to master because you have a lot of interruptions. Focus on one thing, and do it right. Apply this same principle when scaling up your marketing. Find that one goal-setting, and track your teams as they move toward achieving it.
Become a Successful Scaleur
Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue.
If you want traffic, leads and sales, get in touch and you’ll start getting results in no time!