The Scaleur’s Mindset
Just as it takes a certain entrepreneurial way of thinking to embark on the challenge of founding a business, scalability is a mindset, too. You need to think big to become big. Having a scalable business means that you are free to unleash your dreams, make a lot of money, and have fun doing it. Once you get your mind in the game, scalability becomes way easier.
Being a scaleur means being an entrepreneur who also has the perspicacity, confidence, and dedication to scale their business.
In the early stages of an incipient marketing business, most owners are focused on growth—growing your lead base, increasing revenues, and bringing on more employees to perform various functions.
Growth in marketing can take you from one lead to 100, but to get from 100 to 100,000, you’ll need to scale. Growth depends on individual decisions made in the moment, but scaling is built on predictable, repeatable processes designed with efficiency in mind. If you have strong processes, you can hire a new employee, provide instructions on how to perform a task, and get consistent results within days instead of months.
The scaleurs think differently about their own business: they don’t merely want to expand by working proportionally harder. Instead, they look for smart processes that allow for a huge bump in productivity and profit with a comparatively smaller uptick in labor and resource expenditures.
We can divide these scaleurs into two groups, the ones with a fixed mindset vs. the growth mindset.
“Believing that your qualities are carved in stone—the fixed mindset—creates an urgency to prove yourself over and over. If you only have a certain amount of intelligence, a certain personality, and a certain moral character—well, then you’d better prove that you have a healthy dose of them. It simply wouldn’t do to look deficient in these most basic characteristics.”
This group has a defined identity and often uses labels and affirmations. They see situations and qualities as unchangeable and their skills and capabilities as fixed. The strengths and behaviors that allowed them to successfully navigate the early stages of their business won’t be sufficient for scaling or could even work against them in the process.
As much as fixed mindset thinkers would have you believe that people are born with an innate ability for certain skills and that’s it, you can build your skills and abilities extensively. You just have to dedicate yourself to the process.
GROWTH MINDSET SCALEURS
In this mindset, you possess an inborn set of talents, abilities, and interests, but you have the capacity to cultivate and expand them. Everyone is capable of changing, growing, and learning through sustained effort.
This group is constantly evolving. They never view themselves or their businesses as static, finished, complete. Instead, they’re constantly on the lookout for ways to serve a larger market and innovating and adding to their products or services. Entrepreneurs with a growth mindset seek ways to add to their skillset by not being afraid of confronting a challenging situation.
Data and feedback, negative or positive, is welcomed and only reinforces their intellectual and professional curiosity. That way of thinking enables continuous innovation and improvement. Change delivers more chances to evolve. Growth mindset entrepreneurs see the bigger picture of the journey, are more resilient, and have a better chance for a long-term success. Read more how to emulate this mindset.
At the end of the day, you need to think big to achieve big results. Scalability has to do a lot with your mindset and building from that place makes a difference.
The key to scaling yourself is to understand yourself first. Not just your skills but also your energy! Energy management is the hidden key to getting more done. Energy management is the combination of physical, emotional (how you are feeling at a given moment), and mental energy. What drives you, how do you recharge, what are your ambitions, what do you take from your past, what is going on in your brain, and so on. Get a grip of who you are, what you want to achieve in life, and understand where your energy is coming from. The Gingerbread Tool is a great tool to find your seven main attention points in life. Read it here.
Become a Successful Scaleur
I hope this blog will prove to be helpful in your endeavor. After all, Scaling is a strategy that can only be mastered by a scaleur who is an ardent learner and considers real-time business priorities.
Marketing Scaleurs is a scaling company helping entrepreneurs scale their marketing efforts. To accomplish this, we help businesses strive and succeed with growth marketing, product development and more. How do we do it? We create custom growth plans to startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. If you want traffic, leads and sales, send an email to Marketing Scaleurs today, and you will start getting results in no time