Having a proper strategic roadmap is the key to scaling successfully. After you’ve collected insights about your business, gotten your team together, and evaluated your marketing business from top to bottom, it’s time to start building a strategic roadmap for scaling.

It’s very much like taking a family road trip: You need a map of where you’re going before you start gassing up the car. The strategic roadmap for your business has to include the milestones that you want to achieve at reasonable intervals: here’s when we hire a digital marketing manager; here’s when we expand our marketing efforts. It should also be flexible enough to accommodate the unknown and unexpected. 

Keep your scaling roadmap at the forefront of every decision you make. If a new move or decision doesn’t contribute to hitting your strategic milestones, don’t spend money just because you can.

Remember: Every decision you make while learning how to scale your business should be aimed at building long-term growth. Keep checking in monthly to evaluate whether revenue is on track, your operating costs are staying low, and your teams are achieving key initiatives.

The Three Phases of Scaling Up

There are three main phases to scaling up (see above) that you can use as touchstones for progress. In Phase 1, you start a company and make sure you have a product fit. At Phase 2, once you have the right product-market fit and you have scalable systems, scaleurs, a strategy, and a success panel in place, with a steady income stream, it is time to start to scale up. Finally, in Phase 3, you acquire a new business, you are acquired by another larger company and/or you expand internationally. 

The Three-Part Foolproof Marketing Roadmap

Once you pass the startup phase, it is time to build your roadmap to success and your scalable strategy. When I start at a company, I start drafting the marketing strategy plan, based on these three parts. 

1. What is the current blueprint? What does the company have as of today in terms of:

1. 1. Tags & Pixels — do we have the right tracking systems in place and can we trust the data? Tags will help personalize, target, track, analyze, and report on data/performance of visitors to our website.
   2. Website Performance — is the website optimized enough to convert leads into customers? 
      1. How we are ranking in Google? How do customers find us?
      2. Once at the website, how easy is it for prospective customers to navigate it and find their way? Do we have the right content, and do we bond with them? 
      3. How can we become friends with our visitors and convert them into customers once they fill in the contact fields? 
   3. Email marketing — email is still the #1 communication channel. Do we have an email plan in place? What does our lead magnet — something we give for free in exchange for their contact details — look like? 
   4. Social media — are we putting our message where our audience hangs out most of every day? Are we using it for both organic (free) and paid advertising?
   5. PPC (pay per click) — are we using paid tactics to gain visibility? Do we have the right keywords in place to be found on the web?
   6. Dashboard — how do we visualize our results to make better decisions?  

2. What are the must-win battles you want to achieve in a given year? 

What are the success drivers you want to see at the end of a successful year? Thinking about whether you have a great foundations in place. Plan to increase the customer experience by X%  and grow your leads by Y%.

3. Draw up a plan with milestones of what to achieve by when. 

This will make your objectives as smart as possible. Set them for a whole year, but cut them into monthly and even weekly goals to make them easier to manage and achieve. 

Conclusion

Before moving ahead, make sure you also understand your organization as a whole. Ask yourself these questions: 

• What is the budget for your team? 
• Which are the strengths and weaknesses of the company and where do you want to focus when scaling up? 
• What do your customers need and how you can delight them? 

In future articles, we’ll cover budgets, understanding customer needs, and more.

This is an edited excerpt from our new book! Get yourself a copy today here.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

Once you’ve decided it’s the right time to scale, your team is in place, and your goals are set, it’s time to look at your greater business strategy.

Growing to scale will put your business strategy under more pressure than ever before. It’s not the time to gloss over issues and assume the kinks will work out as you grow. Take a closer look at every variable: infrastructure, operations, systems, products, services, and — especially — your budget. 

If there are any weaknesses in the way your business runs today, scaling will only magnify them. Set aside the time to turn your business inside out and make sure you can truly support sudden growth. Before you even consider how to scale, your marketing should already run like a well-oiled machine.

Scale back before you scale up. Examine your current processes to see where you can streamline, and determine which marketing efforts are generating a positive ROI. You have to audit what is taking place and where the strengths and weaknesses are. Being able to scale successfully means knowing what attracts and retains the customers you’ve already acquired and leveraging that knowledge for growth that’s sustainable. Identify process gaps that already exist and come up with a business strategy to address these before they turn into process chasms that cause you immense problems farther down the line. If something isn’t working with 10 staff and 50 customers, how will you cope with 100 staff and 5,000 customers? 

It is time to take a hard look inside your business to see if you are ready for growth. You can’t know what to do differently unless you take stock of where your business stands today. Try to think of everything. You’ll need to do some hard thinking and research to come up with proper cost estimates, but doing so will improve your plan. Spend time looking at the marketing systems and processes that are working for you, as well as those that aren’t, because extra strain will be felt across the board. Cut back on what’s not working. If you are scaling up, it’s time to get serious about processes.

The stages of scaling. Learn more here.

Some businesses are easier to scale than others. A truly scalable business is one that keeps low marginal costs while increasing revenue and works efficiently with less involvement from the business owner. Here are some examples:

• Software — A classic and obvious example of a scalable business. Once the product is ready, additional copies can be released with minimal extra cost. By adding monthly recurring revenues to your pricing model, you will set yourself for sustainable growth. For example, you could let customers buy your service every month, at a rate per user. They will use the software and you will have a monthly income stream 
• Social media — Facebook, Twitter, Instagram, LinkedIn. It seems like any new platform for sharing photos and impressions is welcomed. Social media platforms/apps help with reaching lots of people or potential customers. 
• Downloads — Digital music, books, games, and applications are similar to software’s scalability. An app, once launched, can be downloaded thousands of times a day. A white paper can be created once and added to a website landing page for downloading. More and more people will pay for such products, but you only have to put time and energy into creating them once. 
• E-commerce and events — Any product or service provided via the internet is scalable. Because of their digital (and hence easily reproducible) nature, information business, webinars, and many kinds of consulting services can be delivered to a mass of people using only a computer’s camera and microphone and an inexpensive program such as Zoom, Skype, Facetime, etc. Potential and current customers subscribe to attend a webinar and pay a fee for it. You only spend an hour or two to create the event, and profit from hosting it. 
• Line production and franchising — Most processes of line commodity production are automated. The net cost is relatively low (although you always must keep an eye on the quality). Never let down client expectations — that would undermine their loyalty. When a person comes to McDonald’s, they want the same Big Mac they had the previous time. Ray Kroc set a standard down to the smallest specifications, including weight, sauce amount, and fat content in every burger. You can set similar standards for your business that makes it both manageable and scalable. 

Become a Successful Scaleur

Scaling is a business strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

Taking your business to the next level means making tough choices and asking yourself what functions you can perform (or not perform) internally. For a primer on how to plan your team to scale. Check out our previous post, “How to Get Your Team Ready for Scaling.” Once you have your overview clearly mapped out, you’ll need to figure out, who to have on your marketing team and/or what areas of expertise to cover. 

A small company with fewer than 50 employees may find it unrealistic to have nine different people fill their marketing team positions. Being nimble is certainly a strength for a small business, but it’s worth mentioning that lack of structure can be an impediment to success. A small company’s team structure might consist of fewer players, and in some cases, only one person. Whichever way the company integrates its team, though, the essentials for success remain the same. 

Each one of the following nine positions needs not all be separate individuals. It’s okay to have an overlap of duties, as long as the structure is clear. Just consider that certain skill sets (and personality types) are more compatible with certain positions than others. 

1. Marketing Manager

The marketing manager is effectively the coach of the marketing team. This is an essential role that, depending on the size of your team and expertise, an owner could take on or otherwise, hire for. This person is responsible for managing budgets and communicating the value of the marketing team’s efforts to management. 

Core tasks: 

• Team performance
• Setting and tracking weekly marketing quotas and KPIs based on team performance
• Communicating the success of the marketing team to management
• Building relationships with external partners (like agencies) 
• Managing the budget 

2. SEO/SEM Specialist

Let’s face it: Google is still king when it comes to potential customers searching your business’s offerings, and no matter what business you’re in, SEO is going to be a big part of your marketing game plan. As online customers turn to search engines to find information and content before making a purchase, organic search has become an essential marketing channel. 93% of online experiences begin with a search engine. A SEO specialist can not only help you rank your website better, but also help you discover new opportunities. The SEO/SEM specialist will provide recommendations and guidance for content strategies to increase organic traffic to your site.

SEO strategists handle a number of responsibilities, including: 

• Tracking and developing campaigns
• Determining target keywords and analyzing data based on how users are discovering what you offer
• Understanding your audience and communicating these audience trends
• Promoting content
• Finding new opportunities within search engine results pages
• Auditing changes made by development for possible SEO downside, and analyzing analytics and reports. (If your ranking on Google goes down, you need to tweak your SEO to get you back on track. By looking at conversion rates of keywords, you can identify why you are going down.) 

3. Content/Community Manager

If Google is king, then content is the queen, prince/princess, and probably court jester of your marketing portfolio. Having an exceptional writer on your staff is a must if you plan to have a website, publish a blog, participate in social media, offer long-form content, do PR, or advertise– in other words, if you plan to do any marketing. 

Once you have a strong writer in place, you can look at hiring freelancers to supplement and help you scale the quantity of content. Content is a valuable company asset, and this position is the voice of your business by promoting your content to relevant and targeted audiences. They create new content and find ways to repurpose content for different media and advertising campaigns. 

The skills needed to grow and develop your online communications are:

• Ability to identify the audience(s) you want to target
• Genuine delight in engaging people in conversations
• Finesse in asking questions to learn more about a customer’s needs/identify their greatest interest
• Solid grasp of company brand identity 
• Patience
• Professional communication skills
• Ability to deliver quick, thoughtful responses
• Ability to recognize leads in conversations and set up meetings 

4. Paid Search Role

The paid search role, or pay-per-click (PPC) specialist, is often outsourced to agencies, but more and more companies are taking this role in-house. This person is your ROI time-traveler. While some content and SEO campaigns can take months to drive revenue, paid search and other advertising channels can often create a much-shorter timeline to ROI.

When hiring a PPC specialist, look for individuals with a strong financial background who understand return on ad spend and how businesses operate on a cash basis. Here’s a sample checklist that a PPC team uses on a daily basis:

• Asks consultant if the client is making money or getting quality leads each week
• Reviews spending and makes sure it’s on budget
• Checks for conversions and optimizes keywords and landing page
• Reviews Quality Scores
• Adds new keywords and adds negative keywords while pausing losing ads
• Checks ad copy performance, and adjusts and writes new ad copy
• Makes bid adjustments
• Analyzes landing page results from radical split tests
• Launches a new campaign or test
• Writes weekly PPC update

5. Social Media Manager

Social media platforms like Instagram, Facebook, Twitter, Pinterest, and Snapchat are great places to introduce new audiences to your business and make sales, so you need a social media manager to curate your brand’s social channels. Posting content is important, but you also need your social media manager to monitor and respond to comments since so many consumers also use social media for customer service. 

Social media isn’t just a place where people share silly GIFs and photos of their kids. It’s a place where your brand can promote your own content (and some curated content) to engage with your audience on a personal level. It’s also a high-stakes customer service channel. If people aren’t happy with your social customer service, it could drive away some of your existing customers and won’t help you bring in new ones.

A customer-centric social manager can be one of your best customer retention assets. The duties include: 

• Creating a social media strategy
• Proposing budgets for your social media activities
• Managing social media campaigns and change
• Creating and uploading posts, images, and videos
• Monitoring, analyzing, and evaluating your social media campaigns and strategies
• Monitoring trends in social media

6. Website Designer/Webmaster

An entrepreneurial business doesn’t necessarily need someone with the traditional “webmaster” title but rather, someone who is a master of website design and/or development. Whenever possible, I’m a believer in managing your website in-house as much as possible, instead of outsourcing to an agency. It’s just too important as the primary face of your company to put this role in the hands of outsiders. Having your own website designer/webmaster also means having control over timing — not having to wait in line for an agency to get around to your updates, news, and revisions. 

If you can find someone who is a hybrid of a designer and a developer, you’ve struck gold. Otherwise, figure out which side of the coin you value more and target the best talent you can find in that area. Nearly all of your potential customers will visit your website — most begin their journey at that point. Your company’s website should be an absolute priority investment, so make sure a skilled person to create and manage it is one of your first hires.

An exceptional developer is the secret weapon for marketing success. The quality of your website’s digital experience has a direct impact on your bottom line. Ideally, with a quality developer, you can go from ideation to execution on any digital campaign in months, not years; sometimes even weeks or days.

True conversion rate optimization from your website goes beyond simply changing button colors and instead involves analyzing the entire layout of a page and onboarding process. Some tools that can help inform decisions and empower website designers include Hotjar, Optimizely, Google Optimize, and Unbounce. (See Part 3 for a comprehensive list of tools.)

Website-related tasks that affect your bottom line include: 

• Designing split tests for landing pages
• Creating interactive content
• Fixing site speed issues and finding bugs that hurt conversion rates
• Adding quality creative material (content, images) to blog posts
• Reviewing user recordings and improving functionality
• Rethinking form processes and improving with better design or creative

Never underestimate the power of good design. Many businesses gloss over this fact and resort to do-it-yourself Photoshop disasters. 

7. Analyst

The marketing world has undergone several changes in recent years, but the most important development is an obvious one: the rise of Big Data. Businesses have started to adopt data-driven strategies to inform their marketing initiatives. Recent statistics illustrate just how critical data has become to the modern marketing team:

• 64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy.
• 66% of marketing leaders have seen an increase in new customers as a result of data-driven initiatives.
• 63% of marketers reported that their spending on data-driven marketing and advertising grew over the last year.

Of course, a single employee can’t handle the entire implementation of a data-driven marketing strategy. That requires the input and cooperation of the entire organization, from senior executives down to individual team members. But a data-driven team does need members who specialize in data analysis and can contextualize data to fit their business’s objectives.

Data-driven marketing strategies yield several benefits for your marketing team, all of which a data analyst can help facilitate.

8. Brand Manager

Modern marketers leverage many different channels to reach customers, which has made today’s marketing landscape more competitive than ever before. It’s increasingly important to develop a recognizable and trustworthy brand. Consider these statistics:

It takes an average of five to seven impressions before someone will remember your brand.

Business-to-business (B2B) brands that connect with buyers on an emotional level earn twice the impact than brands that sell business or functional value.

B2B decision-makers consider the brand a central element of a supplier’s value proposition.

Unfortunately, many businesses fail to create a distinct brand vision or strategy. They simply rely on their combined marketing efforts to naturally build a strong brand. But as branding becomes more important to B2B buyers, businesses must prioritize initiatives that contribute to brand-building and awareness.

A brand manager is responsible for shaping the image and reputation of your business among your target audience. This role leverages a combination of customer feedback, market research, and competitive analysis to assess the status of a business in an industry. From there, a brand manager defines and implements a branding strategy throughout all marketing functions, from content creation to design to PR.

9. Outside Expert/Architect

An expert architect sees the big picture. They listen to and interpret company business goals and thoughtfully educate and guide the players through the process. They glean the most potential out of a marketing plan and interpret company aspirations.

Architects are trained problem-solvers. The value of an expert architect lies in their pragmatic ability to balance design, construction, and cost. With an expert architect in place, your marketing efforts become more fluid, and you achieve desired results more quickly.

The expert architect position in your winning modern marketing team can be thought of as someone who ensures marketing compliance: an overseer of a less-formal audit component to make sure your time, effort, and budget are spent wisely.

Conclusion

With these 9 roles or areas of expertise, you will be able to handle most marketing needs, projects, or challenges that come your way. Remember that it may even be preferable to cover multiple roles with one team member, just be sure they are both suited for it and not spread too thin. After all, you want you have the space to scale so that your team can grow with your business.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

So you want to scale your business. You’re probably figuring out where to start to maximize your scaling potential. Well, let’s start the way we would with any other part of your business: By understanding and setting Key Performance Indicators (Scaling KPIs) to scale your business. This article will walk you through the what, why, when, who, and how’s of setting your scaling KPIs. If you want a shortcut, check out our innovative DashIQ tool. Otherwise, let’s jump right in. 

What Scaling KPIs

Let’s start with the basics. If you’re reading this, you probably know what KPIs – Key Performance Indicators – are. In the business world, they’re how we measure performance for a company, department, team, or individual. Using the right KPs, we have a better idea of whether we’re meeting objectives or falling short. 

Why 

KPIs are so useful because they allow us to break down performance into quantifiable, discrete categories that we can continue to measure over time. KPIs bring a method to the madness that is operating a growing business. 

When you start to think about how to scale your business, KPIs are even more important. The right KPIs act as your north star to understand if your efforts to strategically grow are working in the way you intended. 

Keep your CAC (Customer Acquisition Cost) in mind when calculating KPIs, as this will determine whether you can afford the plans you are considering. For more on understanding and calculating CAC, check out our blog post on it.

When

So we now have the basics of the “what” and the “why” down. Now we’ll throw in a complexifying variable: “when.” There’s never a perfect time to scale your business, but there are things you’ll need to know before you start. We want to minimize the unknown and have a clear plan for what is actually achievable. 

Some initial questions you’ll need to ask yourself: Is your business able to grow in the ways you’d like (operationally, financially, etc)? Is your business actually able to accommodate this growth once it happens? In other words: Can you actually do it and can you maintain it? 

Remember that scaling differs from pure growth in that scaling represents more growth with limited added resources. One of the most common tools for making this happen (after strategy is set) is technology. Technology has facilitated scalability in recent years by making it much easier to acquire customers and expand markets, opening unprecedented opportunities for businesses to go global. Make sure to assess your current technological capacity and technological needs in the future as you scale. 

Two key indicators that are good signs that you’re ready: 

1. Your numbers say you’re good to go — specifically, your income shows steady growth rather than extreme fluctuations or no growth at all.
2. You have a steadily growing income stream rather than one that jumps up and down every month.

How

No matter how much we systematize and structure plans for scaling, there’s always a magic and luck factor that influences the outcome. However, we can minimize the unknowns by asking some crucial questions. The answers to these questions will help you set your scaling KPIs. 

1. Are your finances in order?

   Make sure you have a financial plan that can accommodate the unknowns and potential unintended outcomes or costs that go along with changes in business. Make projections and estimations. You can start with a simple list of “must-haves” and “nice-to-haves” and build your budget around the “musts” will room for the “nice’s.” 

2. Are your marketing processes in order?

   There are many kinds of marketing processes and it is absolutely crucial that you have a plan set up that will accommodate the change and growth. For example: What is your sales team supposed to do when a lead comes in? Create a playbook and make sure your team uses it. 

3. Is your tech in order?

   As mentioned earlier, technology is often a core component of scaling a business. As such, you need to have a clear vision of what your marketing needs are, which will in turn determine your tech needs before, during, and after initial scaling. Make sure to get a clear idea of your requirements, the tech’s functionality, and costs. Balance that with the revenue that tech will most likely generate: For example, with A-SAFE, we used Hubspot’s costly marketing suite knowing that it would generate more new business than what we paid for it.  

Who

Next after “how” is a truly important component: “Who.” Who is involved in your scaling plan? Obviously the entire organization, but let’s get a little more granular. There are two main components to the “who”: your team and your customers. Use the questions below to map out the “who” part of your scaling KPIs plan. 

• Do you have the right team in place?

  Think seriously and thoroughly about your team’s current strengths and weaknesses. Rarely can marketing scale without hiring new talent or skill sets. This means you may have to let some employees go and probably will bring new ones on. Make sure your team is open to change, experimenting, and taking on new tasks as needs,

• Do you have enough demand?

  Everything may be in place on your end, but you’ll hit the limits of what’s possible fast if there isn’t sufficient demand from your audience. Before you scale, you need to have a solid grasp on market trends and your target customers. Be sure that as you scale, you can attract enough customers to meet your goals. Inbound leads should be high or will be high with relative certainty. 

• What are your customers’ expectations?

  And once you have the new customers and sales coming in, what are they expecting of you? Just as with understanding the market, don’t rely on assumptions, but do an analysis to get a clear idea of what your customers will want from you. Ultimately, your scaling KPIs will have to align with your customer’s needs first, then you can align your own business needs with those– it won’t work the other way around. 

In Conclusion

Scaling KPIs are crucial if you want to scale, and a thorough analysis of each element of your KPIs – what, how, when, why, who – are crucial in setting your KPIs properly. If you follow the steps above, you’ll be well on your way to being ready to successfully scale your business. 

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

Scaling strategies has literally become the “buzzword” for most of the startups / scale-ups these days. It is said to be relatively a new segment in the domain of marketing. It is focused on growth and every other tactic that can help an organization. As grow in terms of business, client retention, and return on investment.

Starting a company is only half the battle. The real challenge comes when you reach a point where there are more customers than you can serve. Growing is part of the answer. But scaling is not only about growth itself but about improving the ability to handle growth.

Now, in case you too are an aspiring scaleur / entrepreneur and looking for essential scaling strategies that can be implemented in order to take your business to the next level of success?

I hope it is useful for you to learn about 4 successful scale strategies for your business:

1. Ensure that you have Scaling Strategies

Growing to scale will put your marketing business under more pressure than ever before. It’s not the time to gloss over things and assume the kinks will work out as you grow. Take a closer look at every variable: your team, infrastructure, operations, product, systems, services, and especially your budget.

If there are any weaknesses in the way your marketing business runs today, scaling will only magnify them. Set aside the time to turn your business inside out and make sure you can truly support sudden growth. Before you even consider how to scale, your marketing should already run like a well-oiled machine. If not, scale back before you scale up.

Questions to ask:

– Do you have a sufficient lead flow to generate the desired number of leads?

– Are your marketing systems to track and manage leads?

– Do you have enough sales representatives to follow up and close leads?

– Do you have a billing system and a receivables function to follow up to ensure invoices are collected timely?

2. Start using digitized standardized, automated marketing SYSTEMS

You cannot scale your marketing business unless you’ve established processes and procedures that facilitate streamlined operations. By aligning and standardizing your core functions, you’ll be able to quickly build a solid foundation for the long haul. Instead of focusing on short-term fixes, you will be able to accomplish larger business goals with ease. Scaling strategies arent easy, but once you implement scalable processes, you can focus on increasing your leads. Without wondering whether your marketing department can handle it. Focus on simplicity and keep customer needs at the core. If you can check both of those boxes for each scalable process, you’re on the right track.

Embrace automation. It’s the central puzzle of marketing: sending the right message to the right person at just the right time. But as you ramp up your marketing machine, launching simultaneous, complex campaigns. It becomes more and more difficult to do so. In order to keep up with the complexity and volume of customer and campaign data, you need the right technologies and tools to track, analyze, and optimize your marketing efforts.

So how do you scale without losing the personalization that’s resonated with your customers and fueled your current successes? Leveraging marketing automation tools allows you to send highly targeted messages to leads and shorten the marketing cycle. Automated lead nurturing helps you build relationships with customers through helpful emails, follow-ups, social media engagement, etc. To determine when they’re truly sales-ready. And by automating your creative workflows, you streamline repetitive tasks, cut down on errors, and execute faster.

Actionable Systems:

– Use marketing tools such as Visme, Canva, AdobeSpark, Piktochart, Unsplash, Medium, and Buffer. They will help you keep an eye on the latest social media trends and design tools.

– Get the hang of the SEO scene with marketing platforms. Such as Google Analytics, Moz Check My Listing, SEO SiteCheckup, Sumo, Google Search Console, and more.

– Master the art of Email marketing with tools like Hubspot, GetResponse, and MailChimp.

– Set up automated training processes for new recruits.

– Establish an automated bill pay process for faster withdrawals and automate your office invoice system

3. Go for people with the right SCALEUR MINDSET

Growth in marketing can take you from one lead to 100, but to get from 100 to 100,000, you’ll need to scale. Growth depends on individual decisions made at the moment, but scaling is built on predictable, repeatable strategies designed with efficiency in mind. If you have strong processes, you can hire a new employee, provide instructions on how to perform a task, and get consistent results within days instead of months. It is important to employ the right people with the necessary skill sets to make scaling strategies successful.

Actionable Points:

– Know if your employees embrace challenges as growth experiences, do they come up with innovative and relevant business ideas?

– Recruit employees who hone more than one skill.

– See if they take ownership and are they capable of handling pressure without hampering his/her productivity at the workplace.

4. Implement a SUCCESS PANEL

How can you grow your customer base and revenue streams when you don’t know how leads are coming into or moving through your marketing funnel?

When you’re tracking the right things, growth becomes a much simpler task. Focus on metrics that make you a customer-centric organization, so you get actionable data and timely user feedback that pushes your company forward. Find out which marketing initiatives are creating value in order to improve results, boost ROI, and deliver mature leads to your sales team. Being able to properly attribute revenue across each of your marketing activities is key to knowing where to place your resources to fuel growth.

Basic metrics like lead volume and website traffic are important, but failing to dive deeper means you’re missing out on key insights into your marketing performance, and valuable opportunities for improvement. MQL to SQL ratio, unengaged subscribers, and other advanced marketing metrics will give you deeper insight into what’s driving your success and where you should focus your attention.

Track Key Metrics:

– Lead Volume: it’s important to measure how many leads your marketing efforts are generating, and additional look at how many leads actually turn into customers.

– Analyze acquisition by tracking the number of people visiting your website, what is their engagement time

– Look at the customer cost of acquisition (CAC)

Become a Successful Scaleur

I hope this blog will prove to be helpful in your endeavor.

After all, Scaling is a strategy that can only be mastered by a scaleur who is an ardent learner and considers real-time business priorities.

Marketing Scaleurs is a scaling company helping entrepreneurs scale their marketing efforts. To accomplish this we help businesses strive and succeed with growth marketing, product development and more. How do we do it? We create custom growth plans to startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. If you want traffic, leads and sales, send an email to Marketing Scaleurs today, and you will start getting results in no time!

Congratulations on taking the first step toward scaling your marketing business into a sustainable enterprise!

In this ebook you will determine some of the most common pitfalls made by young companies in the early days so you can do your best to avoid them. We all know ‘learning from our mistakes’ is part of the drill when it comes to startup growth. But who wants to make mistakes? Wouldn’t it be great if you could minimize some of the pain that comes with turning your passion into a profitable enterprise?

Download it HERE!

Become a Successful Scaleur

I hope this blog will prove to be helpful in your endeavor. After all, Scaling is a strategy that can only be mastered by a scaleur who is an ardent learner and considers real-time business priorities.

Marketing Scaleurs is a scaling company helping entrepreneurs scaling your marketing business. To accomplish this we help businesses strive and succeed with growth marketing, product development, and more. How do we do it? We create custom growth plans for startups, entrepreneurs, and scaleurs in order to help them gain traffic, generate leads, and increase their revenue. If you want traffic, leads and sales, send an email to Marketing Scaleurs today, and you will start getting results in no time!

Roughly 50 million startups are born each year with the intention of eventually becoming profitable businesses. Entrepreneurs dream of beginning their startup with next to nothing and growing their business to a million-dollar company. But the truth is, you may not be ready to scale your business in this way. That is why you need a proper Scaling Marketing strategy.

If growth causes your company to stumble because of confusion, insufficient staff, miscommunication, inadequate manufacturing or delivery capacity. Then you’re going to have unhappy customers. Manual processes that worked fine when you were small now won’t let you move fast enough. You’ll either be putting out fires or desperately trying to keep your head above water. The stress begins, and you start to panic at the thought of seeing your entrepreneurial vision go up in smoke. Just when you thought you were on the cusp of taking things to the next level.

Startup Genome surveyed over 3,200 startups and found that 74 percent of them fail due to premature scaling. If you don’t start out with the right business model or the right systems in place. Then it is almost impossible to effectively scale.

Scaling a business means setting the stage to support growth in your company. It means having the ability to grow without being hampered. Also, it requires planning, some funding, and the right systems, staff, processes, technology, and partners.

It is your job to put together a marketing plan. You might feel overwhelmed, but do not worry. You can take most of the marketing plans and ideas described in the next chapter. Then scale them to your specific business needs, audience, and strategies.

Scaling a business is not for the faint of heart. It’s a mind-bending journey that causes millions of business owners around the globe to either throw in the towel. Or avoid risk entirely and suffer from smallness and mediocrity.

Most of these businesses fail because they are ill-prepared to face the real challenges involved in scaling. Either they don’t have the bandwidth to keep up with the sales demand or production. Miss out on major opportunities due to fear, or keep making the same mistakes over and over. Because systems and processes aren’t in sync with the rate of growth.

To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to take the leap into the giant unknown – to make your impossible possible.

The four Ss for Scaling your business

How to start expanding your business so you can move past any obstacle, take strategic BIG picture risks, and fulfill your dreams of business expansion and skyrocketing profit?

– STRATEGY – Create your scaling roadmap, build a plan to achieve it, include strategic milestones and produce an ever-flowing stream of cash flow with consistent profits

– SYSTEMS – Improve systems and processes that facilitate scaling to generate mores leads and sales

– SCALEUR- MINDSET – They are entrepreneurs who has the desire to scale up their marketing business. First, scalability is a mindset. Think big to become big. Once you get your mind in the game, scalability becomes way easier. Then, establish a powerhouse team that functions well without you.

– SUCCESS PANEL – when you are tracking the right things, growth becomes a much simpler task. Get actionable data with DashIQ. Multiply your business growth—and empower you to soar in the air with the greatest of ease.

Scaling a business is not easy, it is a difficult journey that causes many business owners to throw in the towel.

Become a Successful Scaleur

I hope this blog will prove to be helpful in your endeavor. After all, Scaling is a strategy that can only be mastered by a scaleur who is an ardent learner and considers real-time business priorities.

Marketing Scaleurs is a scaling company helping entrepreneurs scale their marketing efforts. To accomplish this, we help businesses strive and succeed with growth marketing, product development and more. How do we do it? We create custom growth plans to startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. If you want traffic, leads and sales, send an email to Marketing Scaleurs today, and you will start getting results in no time