Digital Marketing vs Social Media Marketing

What are the differences between Digital Marketing and Social Media Marketing?

Digital marketing is a broader term than social media marketing, referring to any marketing which uses digital tools. Digital marketing includes any use of social media.

Social media is a subset of digital marketing that focuses on building online communities around brands or products, usually through the acquisition and sharing of customer-generated content.

Five Ways in Which Digital Marketing Is Practically Undefinable

1. The digital space is an ever-changing place

2. Digital marketing is so big now that it’s practically undefinable

3. The future of digital marketing looks very different from the present

4. Digital Marketing offers more opportunities than ever before

5. There are many places to find success in digital marketing

Six Essential Steps to Optimizing Your Sales Process with Digital Marketing

In order to be successful, all companies need to have a good customer acquisition strategy. A key part of that strategy is understanding the customer lifetime value. If we know the customer’s lifetime value, we can set a realistic goal and plan on how much we want to spend for acquiring a new customer.

A personalized email campaign helps us stay in touch with our customers and reach out to them on a regular basis. It may be as simple as sending an email newsletter or as complex as sending personalized email messages that are triggered by their purchase behavior or some other action they take on our website.

With digital marketing, sales processes are made much more effective.

Digital marketing has made it possible to strengthen the sales process. With access to social media, prospects are able to find information about a brand with ease. This makes the likelihood of conversion much higher, as customers are confident in their purchase decision.

The first step in optimizing your sales process with digital marketing is to create a personalized email campaign. It requires you to find out which type of email will work best for different types of customers and tailor each message accordingly, preferably including an offer or incentive that would make them want to reply or click on it. The next step is determining what services are most relevant for each individual customer so that you know what are your customers needs.

The Five Categories of Digital Marketing Tools Every Business Needs to Have in Place

Digital marketing is the use of internet-based channels to reach out to target customers or prospects. The benefits are that you get access to customers who may not be aware of your product or service.

Most businesses need these six types of tools in order to get results:

– Web Analytics Tool

Google Analytics is a powerful tool that provides insights into a website’s performance and how it is being used. It provides information on the number of active users, how they are using the site, and more.

It can show you which part of your website is most popular among your visitors, the average time spent on your site, what pages are being visited most often, and what devices people are using to access your website.

– Content Management Tool

The content management tool is software that is used to create, organize, and publish content on the internet.

WordPress is the most popular content management tool. Drupal is also a content management tool that is similarly popular with designers and developers.

– CRM Tools

CRM Tools are a set of technologies that help track and manage customer relationships from the perspective of a business. CRM Tools can provide insight into customer behavior, predict future actions based on past behavior, and identify potential risks.

The CRM market is dominated by Salesforce, which holds a 70% market share in this space. However, new players like Oracle and Hubspot are also competing for business with their own CRM products.

– Landing Page Builder Tool

Dominate your competitors with high-converting landing pages that are professionally designed, easy to edit, and fast to create.

The Landing Page Builder Tool enables marketers to create better landing pages faster. It gives you the power to design beautiful landing pages without any coding skills so you can spend more time testing and optimizing your campaigns.

– Social Media Management Tools

Social media management tools help digital marketers and agencies monitor their social media accounts and pages on a single dashboard. They also make sure that the content on the pages is up to date and relevant for the target audience.

Some of the popular platforms for social media management are Hootsuite, Sprout Social, Buffer, and BuzzSumo.

How Does Social Media Affect the Performance of a Brand?

Social media is often referred to as the “Wild West” of marketing. It’s important to understand the differences between organic and paid social media promotion, and why they can affect a brand’s performance.

When it comes to branding, the primary focus is on creating a positive impression of a company or product in the minds of consumers. Social media has become an integral part of branding because it allows for interaction and engagement with potential customers.

Social media can be used for organic or paid promotion. Organic promotion happens through unpaid posts that promote your company or product without any compensation while paid promotion means you pay to promote posts about your company or product through Facebook ads, Twitter ads, etc. Organic posts are typically seen as more trustworthy than paid posts because people find it more credible when you interact with them

The Benefits of Social Media Marketing in the Age of Digital Marketing

Social media marketing is a type of internet marketing that utilizes social networking websites, blogs, and other social media platforms to share content with a wide audience. When used in effective marketing strategies, social media has the potential to reach an enormous global audience.

The benefits of social media marketing include:

– Reach

– Cost

– Engagement

– Personalization

– Results in less time

What is Social Media Marketing?

Social media marketing is a way to promote brands, products, services, or public figures/entities. It uses social networking platforms to do so.

There are many benefits of social media marketing. The most obvious one is that it’s free! You don’t have to pay for advertisements on these platforms since they are already free.

Another benefit is the ability to reach your target audience wherever they are – it doesn’t matter whether they are at home or in an office, at school or out shopping, at the park or the gym- you can connect with them through social media channels.

Furthermore, studies show that people who use Facebook and Twitter every day spend more money online than those who don’t. So not only can you reach your audience easily but also encourage

How to Use Social Media for Your Business

You can use social media for business by posting about your products or services on these platforms to reach potential customers.

You may also want to use social media for customer service purposes. For example, if you are selling a product that is defective, you should ask the customer to contact you so that you can solve their problem. There are many other uses of social media for business, which makes it a crucial marketing tool in 2021.

Social media is another important channel to connect with customers, whether they are current or potential ones.

People use social media for many reasons, and because you’re trying to market your business to them, it’s important that you use it wisely.

Digital Marketing vs Social Media Marketing and How They Work Together

Digital marketing is the overarching term for the strategies and tactics that use digital and online channels to promote a product or service. Social media marketing is one form of digital marketing, but it’s not the only form.

Digital marketing includes advertising, social media, SEO, content creation, and more whereas social media marketing includes Facebook Ads, Twitter Ads, Pinterest Ads etc.

Social Media Marketing depends on digital marketing but it also has its own methods of attracting customers such as testimonials through video or pictures and building a following through posting interesting content to engage with the audience.

What does a Digital Marketer do?

Digital marketing professionals, also known as ‘marketers’, are in charge of implementing digital marketing campaigns with the aim of boosting sales and increasing brand awareness.

Digital marketers are responsible for the management of all digital marketing activities across various channels like Google AdWords, Facebook Ads, Twitter Ads and SEO. Their duties include:

– Managing website traffic by optimizing landing pages and conversion rates

– Getting more followers on social media platforms like Facebook

– Creating blog posts that will go viral on social media sites like Reddit

– Creating compelling content that will be shared on social media platforms like LinkedIn

– Designing emails for email blasts to connect with their audience

What does a Social Media Manager do?

A social media manager oversees the social media presence of a company or organization. The digital marketing skillset is in high demand, so companies are hiring social media managers at an increasing rate.

A social media manager usually manages the following for their employers:

-Social Media Strategy: A plan that outlines their goals and objectives, content typology, frequency, timing, and volume.

-Content Development: Developing content that is engaging to followers and potential clients on a consistent basis. Posting this content to various platforms on a scheduled basis while also tracking analytics data for each post’s performance

-Community Management: Responding to customer service issues via social media platforms and monitoring customer feedback across a variety of channels.

-Monitoring the Competition: Checking the competitive landscape.

How can Digital Marketing & Social Media Marketing work together for your Business?

Digital marketing is a subset of the wider marketing concept. Digital Marketing includes both traditional marketing and new media.

In the internet age, the digital promotion has become an integral part of all businesses that rely on customer acquisition for survival.

Digital marketing is an inevitable part of any business. With the rise of social media networks, new opportunities are opening up for digital marketers.

The Internet has made it possible to reach people across the world with just a few clicks of a button. The internet has also made the global competition more challenging than ever before.

Choose the Digital Marketing Strategy that Works Best for Your Business

Choosing the right digital marketing strategy for your business is an important decision. It is not just about what you are trying to achieve, but it is also about what you are trying to avoid.

A lot of businesses go with content marketing because they want to get better search engine rankings and drive more traffic to their site. However, this strategy comes with its own unique challenges that some businesses may not be able to handle.

Advertising on digital platforms like Facebook and Twitter can be an effective way of getting more visitors to your website, but it can also turn off some people who don’t want all their personal information collected by companies.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

Marketing Myths

The Digital Marketing revolution began when Archie Query Form led the world into technological advancement. In 1993, the first banner ad welcomed the possibility of advertising online. While the rest is history, the Internet started to explode with myths about Digital Marketing. We’re excited to put some myths to rest- Forever!!

#Digital Marketing Myth01: Starters’ Pack for a Start-up: An Enthusiastic Friend, A Coffee Shop, And A Website Marketing

You need to have an enthusiastic friend who cries over every little inconvenience their office gives and can’t wait to start their own business. Then, a perfect barista place where you can lay out the business plan on some tissue paper.

Lastly, a website.

Many entrepreneurs believe that a website is enough to get you through the breakpoint and later make some profits. However, a site is not everything about digital.

Along with a responsive and creatively put together website, you need to have:

●   Social Media Accounts

●   Creative Ads

●   Branding Strategy

●   Lead Generation Campaigns

●   Traffic is driven via SEO and much more

#Digital Marketing Myth02: SEO is FINALLY Dead

“SEO is dead” has been an eternal phrase now. Some experts are preying on ending the era of SEO.

We do agree that SEO practices from the year 2010 won’t come in handy now. But you have to find a way to learn and execute what’s trending.

For the updated SEO practices:

●   Purpose your content for your audience first

●   Focus on topics more than keywords

●   Create the best quality of backlinks

●   Make sure the site is technically optimized

●   Utilize local listings, local keyword targeting, and local SEO content strategy

●   Optimize your website for voice search

●   Use keywords in the permalink; make it clean

For the fact- SEO services are well blooming and serving the purpose.

#Digital Marketing Myth03: Once Upon a Time, I SEO-ed.

There’s still a percentage of businesses that pay heed to SEO. But they think it to be a one-day game. If you are worried to improve your Alexa rankings and can’t wait to see your site on #1 SERPs for the targeted keywords, then you’ve to work tirelessly.

Tip for You: Create a strategy for a quarter, assign a budget and execute the plan. Note the results. Make improvements and utilize the same for the next quarter.

However, do strategize a new plan whenever you come across an update as SEO algorithms change now and then.

#Digital Marketing Myth04: Social for People Not for Businesses as digitalmarketer

Social media gained a repo to “bring people together”. Brands are now also utilizing it to connect with their end customer. But do you think B2B companies don’t have anything to do with it?

As the platforms sprouted, classification followed. You need to discern the use of every platform and identify the kind of audience available on each.

How to put social media to use for a business?

●   Find out the right platform for your business

• Define your audience
• Set your goal
• Find where your audience is

●   Find the ground (platform) where your competitors are playing (performing) well

●   Customize content & creative strategy for different social media channels

You need to involve your end customers with your brand even if they are not your direct customers. Especially for B2B companies. Your potential prospects will gain more trust through your profile if they understand your dynamics with the audience.

#Digital Marketing Myth05: Oh no! It’s bad that they cribbed about me.

Negative comments online? Scariest notification for any brand. But are all negative comments bad for your company’s reputation?

We tend to differ from the popular opinion that negative comments bring unnecessary backlash from the customers. We think you can use this as an opportunity to create awareness. What else you can do with negative comments?

●   Confide your customers in you by responding to their worries

●   Gain brand authenticity by staying real

●   Showcase your problem-solving skills

●   Stay prompt and connect with your customer base (Quick Customer Servicing gets you extra points)

As it’s said, “Bad publicity is good publicity.” (Wink!)

#Digital Marketing Myth06: Perfect to the T when it’s about Creativity

The author of Procrasdemon – The Artist’s Guide to Liberation From Procrastination, Neeraj Agnihotri puts it in the best way possible, “The desire for perfection often leads to the awakening of the Procrasdemon. Allowing yourself to make mistakes is the single most effective way to get rid of it.”

In digital space, you want to create havoc with something extra-ordinary, unheard of, and unseen for sure. But don’t waste your time until that happens.

You’ve to keep making your move every day till the time comes when your creativity is praised by the masses.

Though aim for perfection, don’t get bogged down by disappointment. Every piece of the word, image, and video is nothing but a few bytes. They’re in today, out tomorrow. Post it; get over it.

#Digital Marketing Myth07: SEM for Branding Marketing? What?

SEM is done with an intention, purpose, and goal. Whereas, branding is an organic process to gain the likes of your audience. There seems to be no bridge between the two for many business owners.

But here’s how you can use SEM for branding:

●   Keep your competitors away from #1 Rank on SERPs by bidding on the targeted keywords

●   Dedicate a budget for brand awareness

●   Users searching for your (type of) products show potential to get converted; so be there on the top for them

#Digital Marketing Myth08: Retargeting Marketing  is so wannabe

You need to put your ego away when it comes to retarget. It’s not like you’ve been rejected by your crush.

Show consistency and meet their expectations the next time you lure them to your site. The retargeted audience is indeed the most potential customer for you. 89% of users have a positive or neutral reaction towards retargeting; so it’s not a wannabe act.

Here’s the quick guide to do it right:

●   Create urgency using copies that push the intend

●   Introduce ‘exclusive’, ‘prestigious’ or ‘just for you’ offer for upselling and cross-selling customers who ended up buying from you previously

●   Rotate a set of 3-5 ads keeping the conversion as your goal so that your audience doesn’t get bored

We Gotcha Ya’!

When you think digital, think of opportunities. Let us know if we helped you to debunk some of the common myths. As Andy Warhol said, “They always say time changes things, but you actually have to change them yourself.”

So, let’s get on to the task of doing digital marketing with absoluteness. For assistance, we’re the best creative digital agency to contact, anytime!

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

The article below is just a small glimpse into our new book. If you want to learn a lot more, click here to check out the book now. 

Grow Your Business Fast—And Still Have Fun!

Of all the challenges entrepreneurs face, scaling their business is one of the hardest, and the marketing department often bears the brunt when they are asked to meet rising expectations and demand without an increase in budget. How do marketers do more with less—without compromising on quality?

The answer lies in becoming a scaleur—combining entrepreneurial ingenuity with marketing skill and panache. Think Big, Scale Fast draws on lessons from major global conglomerates and tenacious startups to provide a comprehensive, practical guide for entrepreneur of all stripes.

You’ll learn how to:

• Cultivate the right mindset to handle the challenges of growth and uncertainty.
• Fine-tune strategy and processes before scaling.
• Assemble the right team on a limited budget.
• Leverage the power of repurposed content and automation tools.
• And more!As a company grows, many owners see their entrepreneurial dream fade into a nightmare as their business becomes just another all-consuming job, but a scaleur knows how to scale successfully while still enjoying the ride.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

The article below is just a small glimpse into our new book. If you want to learn a lot more, click here to check out the book now. 

A lot has changed in the past year. The global pandemic has upended entire industries and many businesses have scrambled to pivot to accommodate massive losses, massive growth, or just massive changes. Fortunately, the Scaleur practices that we cover in this blog can help entrepreneurs and businesses weather storms like these far better than their competition. 

That’s why we think it’s the perfect time to revisit the fundamentals: The 4 S’s of Scaling. 

To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to take the leap into the giant unknown. After 2020, piece of cake, right? 

1. STRATEGY

The first “S,” strategy, helps you to set firm foundations and know who your target is and how to go after them. It will also help you identify the exact steps to follow every time in order to acquire customers.

Customer first

Dive in and try to understand who your customer is (and is not). Get away from your desk, and talk to your prospects and customers to find out: 

• Who are they?
• Why are they buying your product? Or not buying it?
• How much is your product worth to them?
• How much is your product saving them?

Think like a scaleur

As an entrepreneur, you are on the mission to create predictable growth. Talk to smart and like-minded people and be the one who has a growth scaleur mindset.

This will impact not only sales, but attract the right people, reduce stress and decision making, create a culture, and help you be nimble and flexible. Put these people on your website. Make sure your team knows them, and make sure you follow them and interact with them online. Ultimately, know what you stand for before you try to scale.

Make your marketing playbook or roadmap

Your playbook and roadmap are essential for your business. You’ll need these to win new business/ leads. It’s never too early to start constructing your playbook.

2. SYSTEMS

Once you have the stages and steps defined, you can build a system around it to facilitate, monitor, and optimize your process. Find out what marketing automation tools work.

Define your values 

Every company needs a clear set of values. Talk to people around you. Go to networking functions and never eat lunch alone to find like-minded scaleurs; pick their brains about what processes work. Use this to refine your marketing playbook or roadmap!

Set up mass emailing

Short and sweet email templates work for a top-down based approach. It helps you find the right person, which is a crucial part of the process. Don’t ask for the sale, ask for the person – can you direct me to the person on your team responsible for…? Be human, not sales-y. 

3. SCALEUR

If you have the right foundation, system, processes, and roadmap established, it makes it easier to hire the right people who can execute for you.

Optimize the ‘free trial’ of your product

A free trial is a great way to let your product sell itself and lower your sales costs. If you’re going to do this, think of the steps that a customer takes to get to the ‘wow’ moment as a funnel.

Team

A core group of fun, creative, hardworking, and intelligent people / scaleurs is your number one priority. If you get this part right, everything else gets a lot easier.

Hire the right kind of scaleurs in terms of personality types and culture fit. That means coachability, adaptability, curiosity, and a strong work ethic, having that scaleur growth mindset.

Make sure you hire scaleurs and people who like to get their hands dirty. It’s all about the hustle.

When hiring, the best predictor of future success is past performance. Your hiring process starts by clearly describing what skills are critical to succeeding. Important questions to ask:

• Describe how you rank your leads?
• How did you build a pipeline?
• Describe your email strategy?
• How do you use social media to connect with your prospects? 
• What KPIs did you use to manage your activity?

4. SUCCESS PANEL

Once you have everything in place. You need to ensure consistent results by looking at the numbers and determining what’s working. Review every step of the marketing funnel to determine where the holes are.

Analyze your funnel

Analyze your marketing funnel with three metrics:

• Flow: break your marketing funnel down into it primary units. Monitor how many people are moving through each step in the funnel
• Conversion: measure things like free trials, conversion rate, deal closed in a time-series graph. Ask how you can improve each step.
• Profitability, or customer acquisition cost (CAC). What is your cost of acquiring a customer?

Focus

Don’t go crazy trying to track everything. Figure out your best metrics by observing what led your best customer to purchase. A sales demo? An email? A free download? A visit to your website? Focus on the right metrics.

Product-market fit 

Analyze the product-market fit. It’s a waste of money to have people selling a bad product. Fix your product problems first.

Your metrics will likely change over time. What indicates success at one time may mean something entirely different at another. Be committed to being responsive as you get new information.

Looking Forward

If you can apply the 4 S’s of Scaling: Strategy, Systems, Scaleur, and Success Panel, your business will be more prepared than most to not only weather any unexpected chaos that comes your way but will be set up to thrive. So get started today and make 2021 your best business year yet! 

Keep a Scaleur’s Mindset

Moreover, never forget that the starting point for scaling lies not in your capital, resources, infrastructure, clientele, or workforce, but within you: the scaleur’s mindset. That means having the energy and desire to scale, and possessing a “growth mindset” that embraces change and uncertainty, thrives on challenges, and learns from failures. 

If you’ve cultivated the right mentality for scaling, you are ready to ascertain whether your existing processes can be scaled. Existing processes will be under heavy strain as your output increases exponentially — can you align and standardize them to accommodate an explosive period of growth? 

Invest in your Team

In almost all cases, scaling will require automation, which is largely a function of the right tools and technology. But processes also depend on people — and scaling, as with almost any function in business, demands that you have the right team in place. In a broad sense, this means having a team that lives and breathes the company values and gels with the company culture. You need the right mix of generalists and specialists to cover all the bases. Areas that in-house staff can’t cover must be filled in by outside help (freelancers, contract labor, outsourcing, etc.), or you’re going to have a rocky time with managing a corporate growth spurt.

Remember the nine core marketing positions that comprise your “A-team.” In smaller organizations, the same people may play more than one role, but fulfilling all of them is a key step toward successful scaling.

Stay Different 

Meanwhile, you must emphasize your differentiators as a company. Scaling is not achieved from wishful thinking or sheer will — if you wish to scale up, you must have something original, compelling, and marketable to entice a vastly expanded clientele. A differentiator, you may recall, fulfills three criteria: It must be true; it must be valuable to potential clients; and it must be provable.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

The article below is just a small glimpse into our new book. If you want to learn a lot more about Scaling Your Business, click here to check out the book now. 

It’s fundamental to have a clear plan when scaling your business. Unmanaged growth can cause critical problems that are painful and costly to fix. So defining a clear strategy, then sticking to it (and adjusting as necessary) is key. But how to do so? Our previous blog posts will certainly set you on the right path and give you more than enough tools to set you up for success. 

But there’s another element that, as an entrepreneur, you cannot skip: mindset. These five key ideas for scaling your business below are crucial parts of an entrepreneurial mindset. More than any tools or practices, maintaining these five mindsets below and putting them to regular use will set you up for success. 

1. ABL: Always be learning

Great marketers and great marketing teams never stop learning. They’re always learning about the latest best practices, technological developments, and market and industry developments. They embrace curiosity as part of their work and driving force. Of course, there’s a quantitative side to marketing, but the magic that makes great marketing great comes from the qualitative side, the creativity that must be fed by a curious team. 

2. Be determined, work hard

To succeed you need to have the ability to go through walls to get to your dreams. Being more determined than 95% of everyone else is not a nice-to-have, but required to succeed at scaling. The journey is much harder than a laptop on a beach on Instagram. It requires long hours, tough decisions, risk, and instability. But fear not, stick with it and you’ll be rewarded! 

3. Check your ego at the door

Don’t conflate determination with ego or cockiness. There are plenty of people out there who know more than you or are more skilled than you. Learn to ask for help and turn your network and open-mindedness into an asset. Look at things this way: There are no failures, just learning opportunities. 

4. Be open

Adopt a collaborative mindset. Like above, it actually helps to be open and vulnerable. True confidence is not being afraid to be open and to share your knowledge and experience with others. Ask for advice and be willing to give advice. Do this as part of your constant practice of striving to be better. 

5. Culture is everything

Don’t just embody the above qualities yourself but within your team, too. Encourage your team members to always be curious, to be hardworking, to be collaborative, and to be helpful. Building a team with these qualities will set you and your business up for success more than anything else. 

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

The article below is just a small glimpse into our new book. If you want to learn a lot more about how to scale business, click here to check out the book now. 

Scaling isn’t about unbridled growth with no direction. At some point, you might have to slow growth and scale down due to market or demand fluctuations or scale business even more to meet unexpected growth. This could be a result of natural peaks and troughs in your business cycle or a consequence of a recession. Even a fundamental change in your industry that is beyond your control. Either way, lots of factors can make or break a business, so it’s important to be ready for whatever comes your way. 

Scalability is about knowing when to change course and having the resources to do so. If you don’t prepare to scale, then you can pretty much prepare to fail. Failures will inevitably occur as you scale.

The secret ingredient that keeps “failures” from turning into “disasters” is the capacity to use mistakes to your advantage. Learning from them and adapting — the old saw about “failing forward.”

Be Prepared with Reserves

When your business is thriving and growing rapidly, ensure you have provisions to meet new demands. This might mean having access to a greater volume of products or increasing staffing levels quickly to deliver a service. It may also mean having a cash flow that is sustainable and funds that can be moved about quickly. If there is a downturn or a sudden fall in demand, do you have a plan in place to cut costs and streamline the business so it can still run efficiently under pressure?

Watch the Market

Ultimately, your business plan should take into consideration the changes that put pressure on scalability. This should be the key driver of your plan. If there is a limit to the production you can churn out, there is little point in executing a marketing strategy that is going to give you more sales than you can handle. Success is about finding the right balance to ensure your business can adjust to the ups and the downs, and knowing when to take your foot off the gas or ease up to comfortably meet changing demands.

Keep up with the changing world. Change is happening faster and faster. The only way to thrive is to accept the inevitability of change. Move faster than your competition and race to the future. Build that business, instead of just creating a job.

Keep a Scaleur’s Mindset

Moreover, never forget that the starting point for scaling lies not in your capital, resources, infrastructure, clientele, or workforce, but within you: the scaleur’s mindset. That means having the energy and desire to scale business, and possessing a “growth mindset” that embraces change and uncertainty, thrives on challenges, and learns from failures. 

If you’ve cultivated the right mentality for scaling, you are ready to ascertain whether your existing processes can be scaled.

Existing processes will be under heavy strain as your output increases exponentially — can you align and standardize them to accommodate an explosive period of growth? 

Invest in your Team

In almost all cases, scaling will require automation, which is largely a function of the right tools and technology. But processes also depend on people — and scaling, as with almost any function in business, demands that you have the right team in place. In a broad sense, this means having a team that lives and breathes the company values and gels with the company culture. You need the right mix of generalists and specialists to cover all the bases. Areas that in-house staff can’t cover must be filled in by outside help (freelancers, contract labor, outsourcing, etc.), or you’re going to have a rocky time with managing a corporate growth spurt.

Remember the nine core marketing positions that comprise your “A-team.” In smaller organizations, the same people may play more than one role, but fulfilling all of them is a key step toward successful scaling.

Stay Different 

Meanwhile, you must emphasize your differentiators as a company. Scaling is not achieved from wishful thinking or sheer will — if you wish to scale business up, you must have something original, compelling, and marketable to entice a vastly expanded clientele.

A differentiator, you may recall, fulfills three criteria: It must be true; it must be valuable to potential clients, and it must be provable.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped!

Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time!