STAY UPDATED! SIX TIPS TO RUN FACEBOOK ADS

Facebook Advertising has made its place in digital marketing strategies. With flourishing tools and campaigns, any project can benefit from this global platform. With Facebook ads strategy on-point, you’re ready to buckle up on the ride of benefits.

Though Facebook Advertisement caters to zillions of business-making opportunities, it’s essential to understand the skeleton of this service. Your real-time revenue is at massive risk if you get it wrong.

There are fair chances of turning your ROI multifold. All you need is a comprehensive guide that keeps you away from losses and updated with the latest service transformation. Hence, we’re here!

Catch up with Facebook Ads in 2022:

1. Ad Preview Experience

Numerous changes were accounted for on Facebook’s Ads Manager, but one of the most experiential and beneficial updates is improving Ad Preview Experience.

The expanded preview of the ads has a side-by-side view which allows you to customize the ad according to the particular placement.

Also, it notifies you if there’s an error in any ads placement, which can be dealt with separately.

2. New Learning Phase Update in Account Overview

Machine Learning has been the essence of Facebook. ‘Learning Phase’ for Ads Manager rules that Facebook learns about the best people and placements to showcase it for higher conversions whenever an ad is created.

Your ads will be less stable during this time, and Cost-per-Action (CPA) might be worrisome. This learning phase ends just when your ad stabilizes. You can track the status on “Delivery Column” as it says “learning” or “learning unsuccessful.”

There have been ads that stayed in the “learning phase” for longer than anticipated. To help the advertisers, FB came up with Learning Phase Insights, found in the Account Overview section.

These insights will inform the user about the percentage of ads, ads sets, and budget spent on the learning phase for the past two weeks. It gives a fair idea of how your ads have been performing and if you need to adopt another strategy.

3. Asset Customization

Remember how you used to create different ads for different placement models?

Now it’s all about doing it in one ad.

Facebook Advertising Manager offers a comprehensive list of placements which you can select with just a click on a box.

This feature cuts down a lot of trouble for advertisers who initially had to tailor the image and video requirement for all types of placements separately. Adding to the user-friendliness of FB Ads Manager, all you need to do is select “Asset Customization.” It will give you a dropdown list. In fact, you can also edit the asset individually.

4. Performance Warnings in Ads Manager

Facebook Ads Manager is built keeping amateur to skilled advertisers in mind. Since it requires a budget, even Facebook doesn’t want you to do the advertising wrong. To monitor your progress and gain loyalty points, Facebook introduced performance warnings in their Account overview section. You will also be notified during the ad set creation if anything goes off track.

Hence, going by the norms wouldn’t be a task anymore- just clarify all the warnings.

5. New Cross-Account Reporting

It’s been hard work when advertisers have to compile an intuitive report for all the accounts they’ve been working on. Facebook has minimized your efforts by creating cross-account reporting present in Account Overview.

You can create custom metrics to prepare an all-inclusive report of all accounts you handle. Haven’t tried yet? Give it a shot!

6. Cost Cap Strategy

Marrying the two concepts of Bid Cap and Target Cost, Cost Cap Strategy was introduced this year. Why this piece of good news is for you:

• Allows you to set the maximum Cost-per-Action (CPA) and Cost-per-Install (CPI) you’re willing to pay for the results
• Manages your bidding strategy for the maximum results
• Optimizes audience to display the ads to the best potential leads active on the platform

Do you need a creative ad agency?

Give your business the gift of exponential growth. Hire Jelloow’s agencies who will work within your budgets. They’re updated with the trends and changes and also are great consultants in a time of perplexity.

We will put technology to use and stream out howling successful campaigns.

What are some of the best Facebook advertising tips?

Facebook advertising tools are expensive, but they can still be very effective. There are many quality Facebook ads tips to help you create successful campaigns.

Facebook advertising has made it possible for businesses to connect with their audience at a much lower cost than traditional ads. Here are some of the best Facebook ad tips for success:

• Pay attention to your campaign’s budget and timeline. This will determine how many ads you need to create for the campaign

• Create an interesting ad picture that will capture people’s attention and interest that will encourage them to click on your ad.

Powerful Tips to Create a More Successful Facebook Ad Campaign

Facebook marketing is not easy to do. You have to pay close attention to the small details, but also find a balance between high-quality content and low costs. This article has some powerful tips for you on how you can create a successful Facebook ad campaign.

Tips include using images, having a clear call-to-action, identifying your target audience, keeping things short and sweet, being clear about your product’s purpose within the ad, getting creative with your copywriting style.

Killer Facebook Ads Strategies You Need to Get Started

It is always difficult to make a decision when you are in the early stages of your company. It is even harder when you are an entrepreneur who doesn’t know much about running a business. If your goal is to start a business on Facebook with paid ads, then this guide will help you understand what to do next.

Here are some killer strategies that will help you get started on Facebook with paid ads:

* Your first step should be to create an ad using one of the templates available in Facebook’s ad tool. These templates will have the perfect look and feel for your product or service so that it looks professional and appealing, giving it more credibility.

* Create an image for your ad that has high-quality visuals – this will draw people in and increase the click-through rate of your ad.

How can you Build an Engaging Website for Your Audience Using Facebook Ads?

When it comes to creating content, you need to understand the features of your website. For example, you may have a blog but how can your site be engaging? What kind of content should you post? How often should it be posted?

There are a few ways that you can build an engaging website using Facebook Ads. However, each approach will depend on the objective that you want to achieve.

First, let’s talk about how social media advertising is effective for websites-by targeting users who have been highly engaged with your brand. This means they have either clicked on the ads or interacted with them in some way- anything from liking or commenting on posts to sharing them via social media. By targeting these users and reaching them through Facebook ads, your company will be able to build awareness and

A Complete Guide to Creating Successful Facebook Ads Campaign

To create a successful Facebook ad campaign, you need to consider all the elements that make it work. This includes the creative, targeting, budget, and measurement.

For example, if you want to target users who are age 55-64 years old, then your budget might be stretched with an increased amount of clicks on your ads.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

SEO Predictions 2022

SEO- Search Engine Optimization is a fundamental part of digital marketing strategy that focuses on your website’s search results on search engines like Google. Search is the central source of digital traffic for brands and additions to other marketing channels. The better visibility your pages have in search results, you are more likely to garner attention and entice prospective and existing customers to your business.

In a nutshell, SEO is the basis of a holistic marketing ecosystem. When you comprehend what your website users want, you can accordingly implement that proficiency across your campaigns (paid and organic), across your website, across your social media properties, and more.

4 Simple Ways to Generate Organic Traffic with Ease

In short – organic traffic is the best type of traffic. In this article, we’ll go over some ways to generate it.

1) Create a blog and make sure it has quality content. Your blog should be at least a few months old before you start promoting it to generate organic traffic.

2) Join social media platforms and find influencers in your niche who will share your content with their followers.

3) Make sure you mention keywords in your content so that it appears on the search engine results page (SERP). This way people will be able to find your content more easily on Google or Bing, for example.

4) Get a top ranking on Google by using SEO tools like SEMrush to analyze data about search engine rankings and monitor changes that can affect them

Inbound Marketing Strategy #1: Build Credibility Online with Blogging

For marketers, blogs are a great place to share your expertise and help your audience get to know you better.

A blog is a great way of showing that you are knowledgeable and trustworthy. You need to put in the work of writing posts on a regular basis for this strategy to be effective. If you do it right, your blog can become a valuable tool for marketing your business online.

Inbound Marketing Strategy #2: Become a Thought Leader in Your Industry by Guest Blogging on Relevant Sites

To become an expert in your industry and to be invited as a guest blogger on high-quality blogs and websites, it is important to provide high-quality content and also offer yourself as a guest blogger on these sites. There is no shortage of people willing to write for free or for a low fee, but if you want to be sought out as a sought-after consultant or expert, you need to distinguish yourself from the crowd.

In order to become sought after as a sought-after consultant or expert, it’s important that you do not undersell yourself. In this industry, quality always wins over quantity.

Here are some tips you can all apply on your website to increase traffic organically. Scroll down and start reading!

1.Content is King

Content is an efficient means to clench your audience’s attention. If the content is meaningful and relevant, it is a good bait in keeping a person on your website, known as dwell time. Publishing unique and high-quality content is a sparkling token that not only persuades visitors but urges them to return to your website again. In this way, visitors keep visiting your website, which gets you more traffic.

To Keep the Content Relevant-

• Use a title and subtitles catchily.
• Compose short passages with empty spaces between them
• Formulate lists and topics
• By focusing on your customer’s purpose and objectives, you can modify your content accordingly and answer their question in your content.

To engage with your target audience organically, you need to precisely serve the content they want to read.

2.Readability

“Formatting content for the web” is the most heard phrase. To increase your organic rankings, you need to take that further and optimize content for readability.

So how do you optimize your posts for readability? The following formatting tips can help increase the readability of your content:

• Write quality content
• Shorter paragraphs
• Mixed sentence lengths
• Sub-headers
• Bullet Points
• White space
• Several Images

3.Structured Website

Search Engines like Google marshal responsive sites when placing pages. So, to improve your user experience, you need to fix your website issues like broken links, the 404 page, and redirects.

Website structure directly influences how search engines advance slowly, interpret, and rank pages in SERP (Search Engine Results Page). But it’s not just that as users experience signals will be the fundamental aspects of organic ranking in 2021. So, an elegant and uniform website with excellent user familiarity is a must. For this, you must-

• Clear your website navigation
• Use categories and tags
• Create a sitemap for your website

4.Strategize the Keyword Research

Keywords are essential foundations that infer whether the SEO rankings will descend or ascend. The keyword research sets the body structure for your organic ranking. Keyword search tools make cases easy by deciding on keywords to mold your content throughout.

Once you get an eye for a particular keyword, you can unveil other relevant keywords to include in your blogs. These will assist in locating your website in search engines. Try to station these keywords in your content as inherently as possible.

Gaping at this trait, a lengthy version is more valuable than short content.

The research proposes that a content copy of 2000-2500 is favorable for a higher rank in search engines. Long stuff authorizes you to stick in more keywords (including long-tail keywords), increasing the dwell time and enabling adding outbound links. Resultantly, you’ll be able to raise conversion rates aloft.

5.Meta Description

The meta description plays a crucial role in ranking your website on search engines. It’s a pivotal trick to boost organic traffic. The meta description is the text exhibited just below the title when searching on google. Your search outcome and result will be preeminent and better than the rivalry and get more clicks with a better portrayal.

The meta description should comprise of appropriate keywords. You must summarize the report briefly and clearly, keeping the length of 150-160 characters.

6.Optimize for Higher CTR

Setting on page one is merely half the organic search traffic combat. You also have to assure the searchers to click on your findings rather than your competitor’s.

Optimizing for Click-through Rate (CTR) has a twofold benefit. Firstly, you’ll coax searchers away from competitor sites onto your own, boosting your organic traffic. Secondly, you’ll send optimistic signals to search engines; a high CTR is one way Google prioritizes search results.

7.Internal Linking for SEO

Internal links benefit from linking different pages within your site using pertinent keywords. It is seen as a massive opportunity for SEO because generally, traffic is not allocated across all pages evenly, leaving many pages forsaken.

But internal links are also beneficial for general efficacy as they help with the flow of content across pages. They also drop page depth as most pages can be admitted within a few clicks.

8.Image Optimization for SEO

Not only has visual search unfolded over the years, but images are now used for almost everything right from selling products to administering ads. Thus, it is only realistic that 2022 will be a show time for images.

• Perpetually compress your images before publishing.
• Change the file name wisely.
• When choosing alt text, focus on creating valuable, information-rich content.
• Mobile SEO should prevail as a necessary part of your SEO strategy
• Optimize for additional traffic

9.Backlinks

Backlinks are indispensable for your SEO strategy. Back-linking is a protocol to get traffic by joining hands with another website; they link your website in their content, by which you get referral traffic.

To get organic traffic, you need to keep in mind that your backlink is obtained artlessly; when users and readers find your content gripping, they decide to share it with others. Eventually, you get the traffic effortlessly and naturally.

10.Enhance your page load time

A website that loads slowly does two-way damage. Firstly, Google inspects the crawling pace, which hurts your site’s organic ranking. Secondly, a slow speed grudges customer conversion rate and amplifies the forsaking rates for your business. The second factor correlates to the first one: visitors don’t amuse your website, losing search engine ranking.

So, start by checking your website’s load time and upgrade your site’s speed after that. Optimizing images is an excellent way to accelerate load time.

11.Scan the Duplicate Content

Google doesn’t appreciate duplicate content. This situation happens when the same content appears on several varied URLs. Most site audit tools let you scan for identical or duplicate content by default, or you can use a reliable tool for it, such as Siteliner.

12.Setting up HTTPS

Since 2014, keeping a secure website has been a significant factor in ranking; Google only emphasizes it as a web upgrade. However, if you’re not on HTTPS, there is an elevated chance it’s also deterring your rankings.

Nowadays, most web hosting firms give out HTTPS certificates for free, so there is no reason not to chop and change. Even if yours doesn’t, you’ll be able to pick one up for the same price as your yearly domain renewal.

Conclusion

There’s a lot to consider, but keep in mind that you don’t need to become the world’s top SEO expert overnight. Organic ranking desires efforts and consistent attention. You’ll see a significant variation in your website’s click-through rates, engagement, and rankings. For accelerating your website ranking, check out Jelloow’s SEO experts offering a great range of benefits.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

The article below is just a small glimpse into our new book. If you want to learn a lot more about productivity tools, click here to check out the book now. 

One common misconception around scaling marketing efforts is that in order to scale you need to do more marketing. However, it’s not actually about doing more, it’s about being more efficient with your productivity tools, skills, and knowledge. It’s about your team working in a coordinated dance of growing and connecting with audiences and meeting KPIs. 

In this Scaler’s Toolkit series, we’ll look at a number of resources you and your team can use to scale your marketing efficiently and effectively. For most of these tools, you don’t need a massive budget, team, or loads of time. Take a look at the different options and try out the ones that you think will benefit you most. 

In the first part of the series, we looked at Lead Generation and Analytics tools. The second part, we looked at Content and Email Marketing, Web, SEO, and PPC. Final week, we’ll look at Design, Social Media, and Productivity tools. 

We’ve used the tools below for both ourselves and clients with great results. So use the Scaler’s Toolkit as your shortcut to marketing success. Enjoy! 

Design Tools 

Posts that contain images and videos increase engagement because of the visual and esthetic appeal. With these productivity tools, you don’t have to be a design expert to make them work.

• Visme — A simple online interface to generate images to accompany marketing campaigns. Whether you’re creating images for social media, printed brochures, websites, product mockups, business cards, or online display ads, anyone can use Visme use for marketing images. Alternatives are Canva, Gimp, Photoshop, and InDesign.
• Photoshop — You can use Photoshop to create professional-grade product images to insert throughout your website. Customize and edit photos and graphics to establish a sense of consistency and branding that will differentiate you from competitors. Professional photo editing can also help build trust and legitimacy for your e-commerce business.
• Lumen5 — Create engaging video ads and start publishing high-quality video content to social media. With a stock image gallery and more than 2,000 video templates, Lumen5 gives you the ability to create professional-looking videos through their drag-and-drop builder. You can also perform multivariate tests to see which videos connect best with your audience.

Social Media Tools

Some of the most-popular social media networks are Facebook, YouTube, Twitter, Instagram, LinkedIn, and Tumblr, which are used often in both paid and unpaid marketing. These specialized tools can enhance their value for your marketing efforts by helping you manage your various social media accounts from one spot.

• Buffer — Coordinated social media marketing is one of the most-effective marketing tools available to companies of any size. Social media management platforms allow you to automate and batch the entire social media marketing process. Plan and curate your content calendar, compose and schedule your messages, and then spread them out over the course of a day or week. Alternatives are Hootsuite, Sprout Social, Crowdfire, and MeetEdgar
• Livestorm — This webinar platform is GDPR-ready and delivers a HIPPA-compliant streaming technology as well. 
• Facebook Ads — To connect with new customers and drive them to your ecommerce site, use Facebook Ads to launch campaigns that target specific users or types of users. This is a great option for e-commerce businesses because it is relatively inexpensive compared to other options. My favorite part of using Facebook Ads is that you can get incredibly specific when it comes to targeting your ideal customer.
• Criteo — To create more-compelling ads for visitors, use Criteo to create and launch personalized retargeting ad campaigns. With Criteo, you can convert more shoppers by presenting them with dynamic ads that recommend the best offers and products from your catalog. The tool also allows you to optimize campaign performance by automatically selecting creative components that are likely to drive the most engagement.
• AdEspresso — To optimize your Facebook Ads, use AdEspresso to create simple A/B tests to determine which ads perform better. With robust analytics, you can easily see how well your campaigns are faring. This tool will also provide suggestions for the best way to optimize your campaigns according to various metrics.

Productivity Tools

Managing your business often gets in the way of growing your business — and it just gets more annoying the larger you grow. These tools can help you manage your time, finances, people, and channels, and even conduct competitive analysis so you can stay ahead of the game.

• Marketing Scaleurs — We’d be remiss if we didn’t include Marketing Scaleurs. It’s all about empowering businesses that are growing quickly to strengthen their team, increase efficiency, and build advanced skillsets. So take a look at the site and get in touch if you want to learn more! 

• Sales Scaleur — After you scale your marketing, the logical next step is sales. That’s what Sales Scaleur is here for. From starting up your sales team to growth to full-on scaling sales, Sales Scaleur can help. 
• Jelloow — Jelloow is another efficiency hack for any quickly growing business. They connect businesses with creative agencies and services so you can find the exact skillset you need easily, quickly, and within budget. It’s one of those ideas that’s so obviously helpful we’re surprised it wasn’t around earlier. 
• Hiver — As your team grows, communication becomes vastly more important. With Hiver, you can maintain a cleaner, more-streamlined inbox by removing cc, bcc, and forwarding entirely. Shared mailboxes give your team the ability to assign tasks to one another and remove any difficulties that come along with multiple team members interacting with customers through the same email. 
• ShipStation — This program lets you streamline, automate, and scale fulfillment and shipping for your business. You can also use it to import, manage, and ship product orders. ShipStation integrates with a number of e-commerce shopping carts, platforms, and tools, including Sellbrite. 

Keeping pace with all these new touchpoints and tactics is challenging for even the most-experienced marketer. That’s why building out your marketing tech stack in a strategic and scalable way is so important. With adaptable, scalable marketing tools working behind the scenes, all kinds of opportunities will open up, and you’ll have everything you need to stay one step ahead of the competition. 

Conclusion

In most situations, a combination of email and social media marketing is the most cost-effective way to reach the maximum number of people in your target audience. The trick is to engage the 20% of your customers who will drive 80% of your business. Then, expand your reach by investing time in social networks where the majority of your customers are most active. This strategy will drive repeat business and amplify the reach of your messages through social sharing and word of mouth.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

The article below is just a small glimpse into our new book. If you want to learn a lot more about Content and Email Marketing, Web, SEO, and PPC click here to check out the book now. 

One common misconception around scaling marketing efforts is that in order to scale you need to do more marketing. However, it’s not actually about doing more, it’s about being more efficient with your tools, skills, and knowledge. It’s about your team working in a coordinated dance of growing audiences, connecting with audiences, and meeting KPIs. 

In this Scaler’s Toolkit series, we’ll look at a number of resources you and your team can use to scale your marketing efficiently and effectively. For most of these tools, you don’t need a massive budget, team, or loads of time. Take a look at the different options and try out the ones that you think will benefit you most. 

In the first part of the series, we looked at Lead Generation and Analytics tools. 

This week, we’ll look at Content and Email Marketing, Web, SEO, and PPC. Next week, we’ll look at Design, Social Media, and Productivity tools. 

We’ve used the tools below for both ourselves and clients with great results. So use the Scaler’s Toolkit as your shortcut to marketing success. Enjoy! 

Content and Email Marketing Tools 

Email marketing isn’t new. As long as you’re using it correctly, email is one of the most valuable channels for reaching your audience. These tools will help you understand open rates, A/B testing, and email lead nurturing. 

• Medium — A popular blogging platform and an effective tool for generating valuable inbound content and growing a community. Most importantly, you can have your own hosted blog.
• HubSpot — A way to manage your leads pipeline. HubSpot also integrates with most lead generation and email marketing platforms, so your lead generation efforts can be amplified through serious automation and easy actioning. HubSpot’s free CRM platform is also the foundation for their Marketing, Sales, and Service hub product sets. Providing an end-to-end platform for lead generation, sales funnel management, and retention.
• Mailchimp — An email marketing and automation platform that allows you to grow and manage your newsletter and product subscribers.
• Verify Email — A simple service that verifies your email marketing lists. It connects to the email server and checks whether an email address exists or not, which is useful to ensure deliverability.
• Good Email Copy — Provides a repository for time-tested, effective email copy for campaign inspiration. You can view email copy used for acquisition and onboarding campaigns from the most successful businesses in the world. 
• Campaign Monitor — Sends personalized email to your customers so you can stay on top of your customer interactions. You can trigger messages to be sent based on a location in the customer journey and increase conversion with relevant content. Use Campaign Monitor’s to create targeted segments of your list and send emails with templates and content that inspire action.

Website Tools, SEO, PPC

SEO is foundational to any marketing strategy, but it’s tough to do effectively. Especially in a crowded market. Everyone jostles to rank among the top search results and stays one step ahead of Google’s periodically shifting algorithms. These tools can help you work around such headaches.

• Unbounce— Build high-conversion landing pages for campaigns and events. Using a simple drag-and-drop editor, you can build landing pages optimized for data capture and lead generation. You can also run A/B tests landing-page copy and layout to ensure your pages are always optimized for lead capture.
• Optimize — Part of the Google Marketing Platform, this is a comprehensive website testing tool that allows you to run tests on your website copy, layout, and calls to action so you can make sure your site runs at its best for each and every visitor. Optimize integrates natively with Google Analytics, so you can start to draw insights about your website immediately and run A/B, multivariate, and redirect tests to learn what works best for your site visitors.
• Olark — Providing live chat applications for businesses, this offers a no-fuss approach to live chat software that has improved its design over the past couple of years. Olark also offers an extensive integration portfolio to ensure chat leads captured on your site are sent to the right tools in your marketing stack.

Analysis Tools

• Keyword Tool — Find complementary keywords using Google’s autocomplete engine. Use this as an alternative to Google keyword research. The free version is capable of building 750+ long-tail keyword combinations. Alternatives are Google or Bing. 
• SEMrush — An all-in-one digital marketing tool, a comprehensive workflow tool for SEO, this platform allows you to audit your SEO performance, track position for keywords, generate ideas for gaining traffic, and monitor competitors. Semrush also offers analytics for paid online campaigns and social media; however, their strongest offering is the organic analytics component.
• Google AdWords — To increase brand and product exposure, you can use Google AdWords to create campaigns that drive more customers to your website. You can target specific audiences based on location or keywords, and you only pay for actual results. What makes Google AdWords extra special is that you don’t have to create the demand — you simply have to satisfy it, because your audience is already looking for your products and keywords. 

Conclusion

In most situations, a combination of email and social media marketing is the most cost-effective way to reach the maximum number of people in your target audience. The trick is to engage the 20% of your customers who will drive 80% of your business. Then, expand your reach by investing time in the one or two social networks where the majority of your customers are most active. This strategy will drive repeat business and amplify the reach of your messages through social sharing and word of mouth. 

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

The article below is just a small glimpse into our new book. If you want to learn a lot more, click here to check out the book now. 

One common misconception around scaling marketing efforts is that in order to scale you need to do more marketing. However, it’s not actually about doing more, it’s about being more efficient with your tools, skills, and knowledge. It’s about your team working in a coordinated dance of growing audiences, connecting with audiences, and meeting KPIs. 

We’ll look at a number of resources you and your team can use to scale your marketing efficiently and effectively. For most of these tools, you don’t need a massive budget, team, or loads of time. Take a look at the different options and try out the ones that you think will benefit you most. 

In this first part of the series, we will look at Lead Generation and Analytics tools. Next week, we’ll look at Content and Email Marketing, Web, SEO, and PPC. Next, we will look at Design, Social Media, and Productivity tools. 

We’ve used the tools below for both ourselves and clients with great results. So use the Scaleur’s Toolkit as your shortcut to marketing success. Enjoy! 

Lead Generation Tools 

Building a predictable lead generation machine to support scaling a business is challenging. Once you crack this challenge, though, it’s extremely rewarding because it helps you scale up faster. Also, it will allow affording to be more selective with whom you work with. In the B2B world, most customer relationships today begin with content offers, then continue with lead nurturing. You must understand the full nurturing model and have various types of content (from eBooks to webinars) to serve specific audience needs throughout your funnel. These tools will help you get there. 

• Leadfeeder — a website visitor tracking tool that tells you which businesses are visiting your website. Even if the visitor does not fill out a form or download a resource. Using a website visitor tracking tool (which is similar to analytics, but with the ability to identify which individual companies visit your website). Is an effective method of lead capture. By identifying the businesses visiting your site and monitoring the pages they visit and the content they read. You can develop outreach and engagement opportunities based on their actual site engagement.
• Product Hunt — A go-to launch platform for startups and enterprises that are putting new products in the market. It has a pre-existing community of testers and early adopters who are willing to try new products.
• Sumo — A multi-app toolkit built to increase the ROI of your website. It offers a variety of pop-up tools designed to drive lead captures on every page of your website. Including newsletter sign-up, special offers, and lower cart-abandonment rates through timely pop-up reminders during checkout. Sumo integrates with email providers to ensure your leads go straight to your lists. Alternatives are Sleeknote or Hello Bar. 
• Fomo — A way to leverage the power of social proof to increase conversions. While customers and prospects are browsing your website, Fomo displays small notifications alerting your prospects about other visitors on the site, as well as some of the purchases those other visitors have made. By showing prospects that other customers are viewing and purchasing, you instantly give your website credibility through social proof.
• Snip.ly — Adds a call to action on every link you share. Even if you are sharing a non-branded website, lets you display a branded call to action on those sites. Meaning you can engage customers and prospects with every piece of content you share with them.
• Drift — A way to capture more qualified leads based on who visits your site. Drift creates conversational bots that interact with your website visitors. By setting predetermined questions and answers to commonly asked questions and tailoring these questions to different pages on your site. You can help potential new leads find the information they’re looking for quickly and boost conversation on lead generation pages. Drift gives you the ability to connect your support team directly for any interactions that require a more “human” touch.

Analytics Tools

Data visualizers help reformat valuable, insightful data into visual graphs, charts, and graphics that make those numbers easier to digest. You have to know your numbers because if you don’t know how much it costs you to generate leads and sales, down to the penny, you will crash and burn.

• Google Analytics — To keep a pulse on how users are interacting with your pages and products, take the time to set up Google Analytics on your e-commerce website. You’ll be able to track sessions, users, pageviews, conversion events, time on page, bounce rates, and more. You can also set up reports that help identify problems or opportunities in real-time.
• Segment — Collect data points from every platform, aggregate them into Segment, and then send that data to hundreds of tools for marketing, analytics, and data warehousing. With more than 200 source and destination integrations, Segment makes it possible for your business to coordinate and draw insights across multiple business units and teams. Alternatives are Urban Airship, Keen, Snowplow, and Mapp.
• MixPanel — A granular data collection tool that allows you to analyze each customer interaction across the entire user journey, MixPanel captures each user interaction, so you can start to build touchpoints and customer journeys based on actual customer interaction history, leading to a more-personalized customer experience and increased conversion rates. Alternatives include Amplitude, Woopra, and Localytics.
• Bitly — Create short links that track every click, tap, or swipe as users make their way across the internet. Branded links allow you to make sure campaign links have brand consistency. You can integrate Bitly with most social media and campaign management tools to ensure all of your messaging is tracked effectively.
• SharedCount — A simple application that lets you see where your site’s URLs have been shared online, this program calculates the number of shares for a given URL in Facebook, Pinterest, and StumbleUpon.
• Autopilot — Capture new leads from your website, app, or blog and then nurture them with personalized messages. You can also use it to automate repetitive sales funnel tasks, such as lead assignation, appointment setting, and customer onboarding programs. Alternatives are Marketo or Pardot.
• Zapier — This automation tool lets you move data between your web applications, so lead generation flows and alert notifications can be automated seamlessly between your marketing tools. 
• Clearbit — Tracking sales interactions and lead generation is important as you start to scale up your business, and Clearbit’s Salesforce integration will automatically update any interactions with your leads based on a number of different sources. This tool will also help track leads through the entire sales funnel, helping you know exactly when to retarget or reach out and close the deal.

Conclusion

In most situations, a combination of email and social media marketing is the most cost-effective way to reach the maximum number of people in your target audience. But the trick is to engage the 20% of your customers who will drive 80% of your business. Then, expand your reach by investing time in the one or two social networks where the majority of your customers are most active. This strategy will drive repeat business and amplify the reach of your messages through social sharing and word of mouth. 

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

The article below is just a small glimpse into our new book. If you want to learn a lot more about how to scale your business with automation, click here to check out the book now. 

Scaling requires creating efficiencies in your business that did not previously exist. As your business grows, it needs to not only continue to handle incoming business. As it has before but get better at it over time. After all, a business is only truly scaling if it gets better as it grows. So how do you scale your business without losing the personalization that has resonated with your customers and fueled your current successes? 

Leveraging marketing automation tools allows you to send highly targeted messages to leads and shorten the marketing cycle. Automated lead nurturing helps you build relationships with customers through helpful emails, follow-ups, social media engagement, etc. To determine when they’re truly sales-ready.

Simply put, by automating your creative workflows, you streamline repetitive tasks, cut down on errors, and execute faster. And while I’m on the topic, check out our 15 tips for scaling here for more hacks. 

It’s the central puzzle of marketing: sending the right message to the right person at just the right time. As you ramp up your marketing machine by launching simultaneous, complex campaigns, it becomes more difficult to do so. To keep up with the complexity and volume of customer and campaign data. You need the right technologies and tools to track, analyze, and optimize your marketing efforts. 

Invest in Technology

Technology makes it easier and less-expensive to scale a marketing business. You can gain huge economies of scale and more throughput, with less labor, if you invest wisely in technology. 

Systems integration is a prime area for improvement in most businesses. Companies today don’t run on a single system — they may have a dozen or more, but if those systems don’t work together, they create silos, which in turn multiply communication and management problems as your company grows.

In my experience, systems work best when they are integrated with each other. As an example, Dine2Night uses three main tools for the nurturing process. 

1. A lead scoring tool: This is a playbook that helps you follow up with your customers. It indicates when and what type of contact your customer needs next, whether that’s an email, a phone call, or a LinkedIn message. 
2. A nurturing tool: Hubspot is helpful for inbound leads via paid social media and website conversion, as well as email marketing.
3. An organizing tool: Zapier consolidates all the leads in an Excel spreadsheet so you can organize, categorize, and link your follow-ups. As a bonus, it is linked with the lead-generating tool. 

One of the most-effective ways to ensure consistency in business processes is to automate them, because that eliminates most of the human errors that can affect the scaling of operations. It also cuts down on the amount of time that your staff spends on processes that take them away from their core duties, which in turn can affect morale and lead to other issues when you need to scale operations. However, it’s worth paying attention to your marketing infrastructure as well as investing in new software. As you scale your marketing, you will bring in extra staff and ideally attract many more leads, so you have to make sure your processes cover the regular monitoring and upgrading of the infrastructure that supports these areas. 

Social media marketing and management tools

Social media marketing is the process of gaining traffic and attention through social media platforms. Your message is different for different audiences and different channels, so you should have accounts on multiple social media platforms. Some of the most popular networks that can be used in both paid and unpaid marketing are Facebook, YouTube, Twitter, Instagram, LinkedIn, and Tumblr. 

SEO tools

SEO is a measurable, repeatable optimization process that is used to send signals to search engines. Notifying them that your site is worth displaying higher up in search results. Thereby increasing the amount of organic traffic that your site receives. Search engines use complex algorithms to assess each site in relation to every search that users perform. To determine which site should rank best for what users are looking for. Some popular tools include Google Keyword Planner, Google Console, and Open Site Explorer. By automating your SEO process, you will receive regularly scheduled updates from Google Console that give you an overview of your ranking, including the top search words and conversion rates. 

Image, design, and video tools

People are more likely to engage with posts that contain photos and/or videos because the visual aspect makes posts more-interesting to read. Even when you are on a budget, you can do a lot by yourself. Preferred tools include Visme, Piktochart, SlideShare, Adobe Photoshop and Illustrator, Unsplash, and Lumen. These tools will help you share your message in a uniform and consistent way. Making standardized templates will free up your time, too. 

Email tools

Email marketing isn’t new. As long as you’re using it right, email still one of the most valuable channels for reaching your audience. Understand the open rates, A/B testing, and lead nurturing. Engage the 20% of your customers who will drive 80% of your business. Similarly, instead of creating a design for each and every campaign, your team can agree on a set number of pre-formatted layouts and standard content adaptation rules. Striking a balance between creativity and timely execution can make a huge difference in the number of messages that your limited marketing resources can support. 

Tokens

Another way to scale your campaigns is through dynamic content and program tokens. Tokens are system-referenced data points within an automation solution that adjust contact-presented information based on field values. For example, marketers in a certain industry may need personalized content to capture their audience’s attention to industry-specific trends. Instead of creating multiple emails, you can reference the data values connected to your marketing database. And customize content within the same email, landing page, or any other asset. Popular examples would be MailChimp or Hubspot. 

Lead-nurturing tools

Building a predictable lead-generation machine is challenging. Once you crack this challenge, though, it’s extremely rewarding because it can let you scale up faster. Also, it let you be more selective with who you work with. In the B2B world, most customer relationships begin with content offers, then continue with lead nurturing through the sales funnel. You must understand the full nurturing model and have various types of content (from eBooks to webinars). To serve specific audience needs throughout your funnel. Great tools for this are Hubspot and Marketo. 

Automate What You Can, Outsource What You Can’t

According to Forbes, 53% of employees believe they can save up to two work hours a day (240 hours per year) through automation, and 78% of business leaders believe that automation can free up to three work hours a day (360 hours per year). That’s anywhere from six to nine weeks! Automating saves valuable time, but also lets your employees focus their skills on what matters most instead of on repetitive, manual tasks. Activities like employee invoicing, payments, onboarding new clients, responding to new contact requests, and similar routine tasks can be fully automated to help your team focus on critical tasks deserving of their skillsets, without leaving potential customers behind or sacrificing customer service quality.

For what you can’t automate, consider outsourcing. Your team may not be able to design a logo or know the ins and outs of SEO, but that doesn’t mean you need to hire a full-time graphic designer or SEO marketer. Instead, look to colleagues for recommendations and professional organizations to find freelancers. You’ll be able to tap directly into freelancer expertise and skills on an as-needed basis, while saving time and scaling fast.

Similar to outsourcing, more business doesn’t necessarily mean more employees. In his book The Lean Startup, entrepreneur Eric Ries writes, “It’s a really paradoxical thing. We want to think big but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence.”

“More, more, more” isn’t the automatic answer to business success. After all, Facebook started in a dorm room. Staying “lean” goes hand-in-hand with learning how to scale a business — and it all comes down to doing more with less. Keep costs down, only hire people for the jobs you need done, keep work moving, and constantly listen to your customers.

Become a Successful Scaleur

Scaling is a strategy that can only be mastered by a scaleur who is a dedicated learner and considers real-time business priorities. I hope the article above has helped! Marketing Scaleurs is a scaling company that helps entrepreneurs scale their marketing efforts. We’re experts in growth marketing, product development, and more, creating custom growth plans for startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. 

If you want traffic, leads and sales, get in touch and you’ll start getting results in no time! 

1. PLAN – Create a scalable digital agile marketing strategy

You need a roadmap of where you’re going before you start gassing up the car. Your map needs to include the milestones that you want to achieve at reasonable intervals: here’s when we hire a digital marketing manager. So when we expand our agile marketing efforts it should also be flexible enough to accommodate the unknown.

Keep your scaling roadmap at the forefront of every decision you make. Because If a new move or decision doesn’t contribute to hitting your strategic milestones, don’t spend the money just because you can. So Remember: every decision you make while learning how to scale your agile marketing business should be towards building long-term growth. And keep checking in monthly to evaluate if revenue is on track, your operating costs are staying low, and if teams are achieving key initiatives

Questions to ask:

– Did you select your niche target market segments ?

– Do you have your marketing budget in order?

– What is your competitive differentiation?

– Do you delight your customers & understand their needs?

2. REACH – Grow your audience online & Maximize your online presence

Along with making it simple for existing customers to spread the word, you also want to be easily found by new customers. So one way to ensure a positive, ubiquitous online presence is to complete and update your social media profiles. Because the more comprehensive they are, including specifics on your location, hours, and prices, the more likely your business is to surface higher in search results.

Some clever ways to repurpose your content:

– Turn blog posts into podcasts, white papers, video

– Make an infographic from existing content

– Hold a webinar based on your blog

– Answers questions on Quora & Reddit

– Make an audio version of your E-book

– Optimize Google Adwords

– Work with affiliate and partner marketing to boost your content

Key Measures:

– Unique visitors

– Value per visit

– Fans / Followers

3. ACT / INTERACT – Encourage brand interactions and leads

It is about persuading site visitors or prospects to take the next step, the next action on their journey when they reach your site or social network presence. So develop a content marketing strategy, that will integrate your online communications to fuel lead generation and power inbound marketing to grow your reach.

Actions to take:

– Create campaign plan, editorial calendar, and outreach plan

– Create content creatives like video marketing

– Improve landing pages and personalize onboarding

Key Measures:

– # of leads

– Time on site

– Shares / Comments / Like

4. CONVERT – From lead to sale.

Increase your conversion rate and understand where the leads are coming from or how they moved through your marketing funnel?

Find out which marketing initiatives are creating value in order to improve results, boost ROI, and deliver mature leads to your sales team. Being able to properly attribute revenue across each of your marketing activities is key to knowing where to place your resources to fuel growth.

Basic metrics like lead volume and website traffic are important. But failing to dive deeper means you’re missing out on key insights into your marketing performance, and valuable opportunities for improvement. MQL to SQL ratio, unengaged subscribers. And other advanced marketing metrics will give you deeper insight into what’s driving your success and where you should focus your attention.

Actions:

– Define which key online communications (search, email, social, mobile) drive sales

– Implement a lead retargeting program using site personalization. As display retargeting and behavioral email program

Key Measures:

– Sales

– Revenue / Profit

– CAC (Customer Acquisition Cost)

5. ENGAGE – Build customer loyalty & Delight your raven fans

Develop a long-term engagement to build customer loyalty. And to build advocacy or recommendations through ‘word-of-mouth’.

Actions:

– Create customer engagement plan

– Create customer onboarding plan, incl. event triggered personalized emails

– Manage social media for customer engagement

Key Measures:

– Repeat Purchase

– Satisfaction / NPS score

Become a Successful Scaleur

I hope this blog will prove to be helpful in your endeavor. After all, Scaling is a strategy that can only be mastered by a scaleur who is an ardent learner and considers real-time business priorities.

Marketing Scaleurs is a scaling company helping entrepreneurs scale their marketing efforts. So to accomplish this we help businesses strive and succeed with growth marketing, product development, and more. How do we do it? We create custom growth plans for startups, entrepreneurs, and scaleurs in order to help them gain traffic, generate leads, and increase their revenue. So If you want traffic, leads and sales, send an email to Marketing Scaleurs today, and you will start getting results in no time!

One of the biggest misunderstandings about scaling marketing efforts is that it requires you to do more marketing. And it’s not about more marketing; it’s about more effectively using your scaling tools.

In this blog, I want to give you an overview of what your toolkit should look like if you want to start scaling your marketing business. Select and use these scaling tools that offer the biggest return for the least cost and effort.

LEAD GENERATION TOOLS

Building a predictable lead generation machine is challenging. Once you crack this challenge, though, it’s extremely rewarding as you can scale up faster. And afford to be more selective with who you work with. So in the B2B world, most customer relationships today begin with content offers, then continue on with lead nurturing through the sales funnel. Therefore you must understand the full nurturing model and have various types of content (from eBooks to webinars). And serve specific audience needs throughout your funnel.

1. Leadfeeder. A website visitor tracking tool that tells you which businesses are visiting your website. Even if the visitor does not fill out a form or download a resource. Using a website visitor tracking tool (which is similar to analytics, but with the ability to identify which individual companies visit your website) is an effective method of lead capture. By identifying the businesses visiting your site and monitoring the pages they visit and the content they read. So you can develop outreach and engagement opportunities based on their actual site engagement.

2. AppSumo. A multi-app toolkit built to increase the ROI of your website. It offers a variety of pop-up tools designed to drive lead captures on every page of your website, including newsletter sign-up, special offers, and lower cart abandonment rates through timely pop-up reminders during checkout. Sumo integrates with most email service providers to ensure your leads go straight to your lists. Alternatives are Sleeknote or Hello Bar.

3. Fomo. Leverage the power of social proof to increase conversions. While customers and prospects are browsing your website, Fomo displays small notifications alerting your prospects about other visitors on the site as well as some of the purchases those other visitors have made. By showing prospects that other customers are viewing and purchasing, you instantly give your website and business credibility through social proof.

4. Drift. To capture more qualified leads on who visits your site, use Drift and create conversational bots that interact with your website visitors. By setting predetermined questions and answers to commonly asked questions and tailoring these questions to different pages on your site, you can help potential new leads find the information they’re looking for quickly and boost conversation on lead generation pages. This tool also gives you the ability to connect with your support team directly for any interactions that require a more “human” touch.

ANALYTICS TOOLS

Data visualizers help reformat valuable, insightful data into visual graphs, charts, and graphics that make those numbers easier to digest. You have to know your numbers — if you don’t know, down to the penny, how much it costs you to generate leads and sales, you will crash and burn.

1. Google Analytics. To keep a pulse on how users are interacting with your pages and products, take the time to set up Google Analytics on your ecommerce website. With Google Analytics, you can track sessions, users, pageviews, conversion events, time on page, bounce rates, and more. You can also set up reports that can help you identify problems or opportunities in real-time.

2. MixPanel. A granular data collection tool that allows you to analyze each customer interaction across the entire user journey. By capturing each user interaction, you can start to build touchpoints and customer journeys based on actual customer interaction history, leading to a more personalized customer experience and increased conversion rates.

3. Autopilot. Captures new leads from your website, app, or blog and then nurtures them with personalized messages. You can also use it to automate repetitive sales funnel tasks, such as lead assignation, appointment setting, and customer onboarding programs.

4. Zapier. An automation tool that allows you to move data between your web applications, meaning lead generation flows and alert notifications can be seamlessly automated between your marketing tools.

CONTENT AND EMAIL MARKETING TOOLS

Email marketing isn’t new. As long as you’re using it correctly, email is still one of the most valuable and targeted channels for reaching your audience. Understand open rates, A/B testing, and email lead nurturing.

1. Medium. A popular blogging platform and an effective tool for generating valuable inbound content and growing a community. Most importantly, you can have your own hosted blog.

2. HubSpot. Manage your leads pipeline. HubSpot also integrates with most lead generation and email marketing platforms, so your lead generation efforts can be amplified through serious automation and easy actioning. HubSpot’s free CRM platform is also the foundation for their Marketing, Sales, and Service hub product sets, providing an end-to-end platform for lead generation, sales funnel management, and retention.

3. Verify Email. A simple service that verifies your email marketing lists. It connects to the email server and checks if the email exists or not, which is useful if you are re-engaging old leads or contacts.

WEBSITE TOOLS / SEO / PPC

SEO is foundational to any marketing strategy, but it’s tough to do effectively, especially in a crowded market, as everyone jostles to rank among the top search results and stay one step ahead of Google’s periodically shifting algorithms.

1. Unbounce. Build high-conversion landing pages for campaigns and events. Using a simple drag and drop editor, you can easily build landing pages optimized for data capture and lead generation. You can also run AB tests to test out landing page copy and layout to ensure your pages are always optimized for lead capture.

2. Olark. Live chat applications for businesses. If offers a no-fuss approach to live chat software, and has improved its design and offering over the past couple of years. Olark also offers an extensive integration portfolio to ensure chat leads captured on your site are sent to the right tools in your marketing stack.

3. Moz – An all-in-one digital marketing tool, a comprehensive workflow tool for SEO. The platform allows you to audit your SEO performance, track position for keywords, generate ideas for gaining traffic, as well as monitor competitors.

4. Google Adwords. To increase brand and product exposure, you can use Google AdWords to create campaigns that drive more customers to your website. With Google AdWords, you can target specific audiences based on location or keywords, and you only pay for actual results. What makes Google AdWords extra special is that you don’t have to create the demand—you simply need to satisfy it. Your audience is already looking for your products and keywords.

DESIGN TOOLS

Posts that contain image and video content increase engagement because of its visual and aesthetic appeal. With these tools, you need not be a design expert to make it work.

1. Visme. A simple online interface to generate images to accompany marketing campaigns. Whether you’re creating images for social media, printed brochures, websites, product mockups, business cards, or online display ads, Visme is a tool anyone can use for marketing images. Alternatives are Canva, Gimp, Photoshop, and Indesign.

2. Lumen5. Create engaging video ads and start publishing high-quality video content to social media. With a stock image gallery and over 2000 video templates, Lumen5 gives you the ability to create professional-looking videos through their drag and drop builder. You can also perform multivariate tests to see which videos connect best with your audience.

3. Fiverr. Fiverr is an online marketplace for freelance services. The company provides a platform for freelancers to offer services to customers worldwide.

Become a Successful Scaleur

I hope this blog will prove to be helpful in your endeavor. After all, Scaling is a strategy that can only be mastered by a scaleur who is an ardent learner and considers real-time business priorities.

Marketing Scaleurs is a scaling company helping entrepreneurs scale their marketing efforts. So to accomplish this we help businesses strive and succeed with growth marketing, product development and more. How do we do it? We create custom growth plans to startups, entrepreneurs and scaleurs in order to help them gain traffic, generate leads and increase their revenue. If you want traffic, leads and sales, send an email to Marketing Scaleurs today, and you will start getting results in no time